DESIGN

TRADITIONAL CERAMICS FROM APULIA RENOVATED THROUGH DESIGN

Aug 01, 2017 admin

FROM THE ANCIENT FURNACES FROM FASANO, THE CERAMICS BY VALENTINA DE CAROLIS, WHO TRANSLATES PAST DECORATIONS INTO CONTEMPORARY SIGNS

You can talk of tradition if that has the ability to renew itself following the contemporary language.

It’s from this idea that the new research carried out by Valentina De Carolis was born, a designer that – after the diploma in industrial design (porcelain specialization) and the degree in Product Design at the Rome Sapienza University – chose to go back to her beloved Fasano, in Apulia, to find new sources of inspiration and renew old bounds.

Your quest for design has its roots in your homeland, how did you choose to become a designer?

“It was a choice that occurred in a natural way. I define myself a designer by vocation, I can’t really think about devoting myself to something different from design. In the same way, it’s natural for me to be influenced by what I have around. Fasano, the Apulia are the beautiful places that surround me every day. I like to tell their stories through the objects I create”.

The collections have different names such as Filet, Dettagli, both linked to a past, which is actualized.

“I choose decorations, shapes, signs and colours that first of all tell something about myself. When I create something new, I personally follow every step of the processes: from the drawing to the finished item, then it is up to the people working in workshops who will take care of the production proccesses. The past is present, actualized with lines and colors that speak about a contemporary language”.

 Who are your collections addressed to?

“When I design a product, I address it to everybody. I look for a refined language that, at the same time, can be appreciated without too many filters. I don’t like the niche or conceptual design”.

Function, personal suggestions and local inspiration, what is the most recent collection that includes all these aspects?

“A collection of plates and bowls inspired by the Minaret, a Moorish-style building, built in 1912 in Fasano, amazing jewel I discovered with Fai (I am the delegate of this association).

I tried to transform the poetry and beauty of this historic building into an entirely handcrafted collection. Vases which become three dimensional representation of the geometries, inspired by faded floorings, keepers of the passing of time. In the Minareto collection, materials become memory. The balaustrades’ drawings and ornaments are reproduced on my bowls, plates and glazed tiles”.

 

Interview by Paola Nicita

Credit: Gianluca Palasciano

 

 

 

 

 

 

 

 

 

 

Paola Nicita

foto Gianluca Palasciano