In Billund, Denmark, inaugurates Lego House, the first Lego home made of real bricks.
The world invented by the Danish carpenter and craftsman Ole Kirk Kristiansen (who opened a small workshop in Billund in 1932, then handed over to children and grandchildren, and that today has become the third toys‘ business in the world) is the world of endless possibilities. A world of boundless creativity, where the idea of building knows no limits or censorships. Similarly to architecture, discipline that – in itself – allows man to imagine new, more engaging and expressive worlds than the one existing, providing him/her with tools to make them possible.
Today, BIG (Bjarke Ingels), in collaboration with LEGO, through the Lego House project – an astonishing edifice similar to a majestic building made from toy bricks, hosting the new showroom of the company, seals this analogy.
12,000 square meters, x 23 meters tall of pure Lego concept, that is, the set of values and culture at the core of the company.
Located in the heart of Billund, the Lego House is actual part of the urban fabric. 21 overlapping blocks, which develop around an extensive “square” (a central court of 2,000 square meters) illuminated by the interspaces between the different blocks.
The square is an open space for everyone, visitors to Lego House, and citizens who use it to move easily into the city center, perhaps stopping for a quick coffee or some food at the restaurant inside the facility. Above the square, a set of overlapping galleries create a continuous sequence. Each gallery is distinguished by a “primary” Lego color, which offers visitors and by-passers an exciting chromatic experience.
The first two floors have four play areas, once again marked by a color, within which are organized various playful and educational activities (red, for the creative ones, blue for the cognitive ones, green for social activities, and yellow for the emotional). Children of all ages can therefore enjoy an interactive experience, allowing their imagination to fly freely and, why not, to know other “builders” from all over the world.
To crown the main block (the Masterpiece Gallery), a panoramic terrace with a 360 ° view of the city and, on the lower floor, the History Collection, a vast archive from where to embark on a journey into the history of the magical world of Lego.
Credit Iwan Baan e Kim Christensen