The partnership between FLA Eventi and iADC, the exhibition center whose opening is scheduled for November 2018, will strengthen the presence of Italian furniture in China

International Art Design Center, promotion at Salone del Mobile di Milano

On the occasion of the Salone del Mobile 2018, an important partnership between Federlegno Arredo Eventi and the International Art Design Center (iADC) of Shenzhen – the over 1.5 million sq m exhibition center that is to become a reference point and a showcase for Italian design and furniture in Southern China – was signed.

This exhibition space will allow the over 40 high and medium end brands taking part in the project to acquire visibility on the Chinese market and contribute to enhancing the perception of Italian products in that area.

International Art Design Center

This is a significant undertaking since China represents an extremely important market for Italian furniture.

The cooperation between FLA Eventi and iADC will enable the exchange of information concerning the performances of the furniture sector, will make it possible to enhance the communication between Italian companies and Chinese operators and to organize meetings between industrial and institutional delegations. The next appointment is scheduled for November 2018, when the exhibition center of Shenzhen will be inaugurated. [Annamaria Maffina]