The capsule collection ‘Fresh leaves’ for which Justin Timberlake has reinvented iconic garments by the denim giant launches today

Levi’s, the giant of denim and sports/streetwear, presents, in collaboration with artist and musician Justin Timberlake, the ‘Levi’s X Justin Timberlake Fresh Leaves Collection’.

A capsule collection by the clothing and accessories brand produced by Levi Strauss & Co. reinvented by the versatile actor and musician, winner of ten Grammy Awards.

From 4 October, twenty reinterpreted items, including nylon and plaid reversible jackets and camouflage hoodies, are available worldwide at Levi’s stores and on levi.com.

Clothes are as important to a musician’s creative process and performance as the music itself – says Justin Timberlake. This Levi’s collection is my attempt to share some of my experiences with fans.

As a symbol of authentic self-expression, Levi’s have always been worn by musicians with original voices as well as by their fans all over the world – added Jennifer Sey, Senior Vice President and Chief Marketing Officer for Levi Strauss & Co – and we are proud to partner with Justin on this collection.”

The name “Fresh Leaves” derives from the concept of Timberlake, with Levi’s Team Design, reinventing iconic pieces from a new point of view, inspired by the stories underlying his music.

Traditional materials such as canvas, plaids, flannels, sherpa and denim are remixed by infusing streetwear elements, with new oversize proportions and adding hoods to jackets and sweatshirts.

Pieces in the collection also feature exclusive branding elements, namely the iconic Levi’s Red Tab and the brand’s “two horse pull” leather patch with black writing. [Text Barbara Tassara]