Pedini has opened its first monobrand showroom in Shanghai to track the Chinese market and expand throughout Asia

In its expansion strategy in Asia, Pedini (historic brand of designer kitchens that has extended its product range with collections for the living room and the bathroom) has recently opened its first monobrand store in Shanghai, in the Cimen design mall in the city center. And it is going to open two more stores in China, in Sozhou and Shenzhen. Pedini Shanghai (Floor 5th, 407 Yishan Road, Shang Guang Xu Hui Center, Xu Hui district) is the company’s best introduction for the next Salone del Mobile.Milano Shanghai, from 22 to 24 November 2018.

The inauguration of the Pedini monobrand store at the Cimen design mall in Shanghai

The Marche-based company is thus able to track and directly compete in the dynamic Chinese market. Daniele Radi, President of Pedini Spa states: “China is an absolutely strategic commercial area for the future of Italian design. A refined taste has spread, also among the middle class, which now recognizes the quality and beauty of Italian products as well as the difference between brands. Hence the desire to be there with a series of monobrand stores where the customer can find all the values ​​and product characteristics that distinguish Pedini in the world. These three stores will be the first of a broader expansion strategy aimed to consolidate a good presence on the Asian market within the next 5 years.” Pedini has already been present in Asia for 6 years with stores in India, in Bangalore and Pune and, as an international player, it is present in 50 countries all over the world.

Daniele Radi Temelini, President Pedini Spa

During the FuoriSalone del Mobile 2018 Pedini inaugurated in Milan, in the Brera art and design district, Pedini Brera (Corso Garibaldi 9), a 400 sq m space that is more than a showroom since it is an ‘experience hub’ to create advanced living environments. It has as its partners top companies in the fields of home appliances, systems and home automation along with Microsoft and Iomote. Hi Pedini is the result of the company’s research in collaboration with these two partners to create hi-tech design solutions, the first system in the world combining artificial intelligence and home automation, making it possible to interact and ‘talk’ with one’s kitchen. [LB]

Pedini kitchen from the Artika collection

 

Pedini K016, the kitchen of the future and interior design project open to the living area

 

Pedini kitchen from the Arts&Crafts collection