In January Heimtextil – the leading trade fair for home and contract textiles – takes the sector into the future with new exhibition concepts and 5 macro trends we present here

Heimtextil: upholstery fabrics

Heimtextil, the biggest international textile fair, will be held in Frankfurt from 8 to 11 January 2019, going beyond its limits in terms of exhibitors: over 3,000 of them are expected. It will be focused on the contract field more than ever and will be redesigned, as stated by Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt: “Based on discussions with exhibitors and visitor surveys, Messe Frankfurt has developed a new Heimtextil concept for 2019. From the perspective of buyers in particular, we are repositioning Heimtextil 2019 and grouping themes and product groups according to target groups.”

More room for the contract sector

The announced transformation includes, as regards the contract sector, the second edition of ‘Interior.Architecture. Hospitality Expo’ in Hall 4.2. Product presentations, conferences and guided tours will provide useful inspiration and will be flanked by ‘Carpet by Heimtex’, a joint promotion by the Association of German Home Textiles Manufacturers. 500 exhibitors of products dedicated to the contract sector will participate in Heimtextil.

Heimtextil: Window & Interior Decoration

Window & Interior Decoration
A new formula, which brings together in one place, i.e. Hall 8.0, curtains, decorative fabrics and carpets, sun protection and decoration systems. Textile editeurs and the Deco Team are joining the new segment. Which leads to a strategic result for the fair: visitors will have to cover shorter distances and will be able to spend more time visiting the stands.

Heimtextil, the new area dedicated to healthy sleep

For a healthy sleep

This very topical issue will be hosted in Hall 11.0 where the new information area ‘Sleep! The Future Forum’ will present findings from scientific research. Next to it, in the Smart Bedding area, we will find the most innovative companies in sleep technology from Germany, Italy, Spain, Scandinavia, Japan and Australia.

Heimtextil trend book: sleep according to Nokia

House of Textile. Rooms in 2025

Heimtex, Heimtextil and various universities and high schools, in Hall 9.0, will show, in a virtual room, the best ideas resulting from a competition that aimed at predicting the role that home textiles will play in the areas of living, working and travel in the near future.

Bed and Bath Fashion

Hall 12, the great architectural novelty of Messe Frankfurt, is divided into two levels: on the first, renowned brands will target high-volume buyers, boutiques and upscale retailers, while the second will be the platform for the ‘Private Label’ sector, for large-volume buyers and industry representatives.

And, with All about Pets, in Gallery 0, pets will have super kennels, and the area dedicated to textiles and accessories for them will be expanded.

Heimtextil trend book: Walala x play, Camille Walala for Now Gallery (photo Charles Emerson)

TRENDS FOR 2019/2010: “Toward Utopia”

London-based Franklin Till Studio presented the design themes for the next edition. In addition to the British trend researchers, Anne Marie Commandeur from the Stijlinstituut Amsterdam and Anja Bisgaard Gaede from SPOTT Trends & Business also participated in the forecast for perspective-related interior design, which applies globally. The five worlds will be presented (from 8 to 11 January 2019) in the new Trend Space, Hall 3, curated and designed by Stefan Weil from Atelier Markgraph. The exhibition will be interactive: its visitors will live analog-digital experiences. A preview of the five trends:

Pursue Play
In an era of uncertainty, saturated primary colors that convey cheerfulness and playfulness are needed, as well as combinations of shiny and matt textures that create visual stimulation and abstract shapes and exuberant textures that challenge us all to be imaginative.

Seek Sanctuary
In our hyper-connected world, we look for peace “cutting off” all connections and quiet amidst all the noise. Relaxation, a new perspective and clarity can result from the combination of a minimalist color palette with carefully selected structural details, curvy shapes and upholstery that convey comfort and warmth.

Go Off-Grid
The search for a new closeness to nature pushes us to go beyond the boundaries of everyday life, but technologically equipped. Hard-wearing, technical outdoor textiles and workwear require a sophisticated, utilitarian aesthetic and promise durability and functionality. Colors and patterns inspired by nature celebrate the supposed “imperfection” of nature.

Escape Reality
A new utopia can be rooted in both the digital and the real worlds. The boundaries between fantasy and reality are blurred by shimmering, iridescent surfaces; mother-of-pearl and glossy effects (which inspire optimism and transformation) create a unique dynamic in design: solid shapes seem fluid or even dissolving. Ethereal combinations of pastel hues create a surrealistic, hyper-real mood.

Embrace Indulgence
High-quality materials and rich colors, a modernist style and solid craftsmanship combine in the future of luxury. In a modern age marked by uncertainty, we look back to earlier epochs, feeling nostalgia for a calm, inviting aesthetic. Cleverly combined, ‘honest’ materials, creative ideas and simple opulence give rise to a new kind of comfort and intimacy.

Trendcouncil 2018