BOTH. THE FRAME IS THE FIRST TV THAT DISAPPEARED IN THE DÈCOR WHEN IT’S NOT IN USE

The television, and the technology more in general, has always been an important part of our home and of our daily life. It has a strong visual presence in a room, its black square is immediately recognizable within our living room or bedroom, but that’s not the case of The Frame: the first TV that disappeared in the décor when it’s not in use, designed by Yves Béhar’s studio Fuseproject in partnership with the famous company Samsung.

The Frame is not a simple television, indeed, when someone turns the TV off, rather than going to black, the display goes into the ‘Art Mode’ and shows the works of art of international renowned artists in a digital gallery exclusive for the Frame. Thanks to the ultra-high-definition, every work of art appears absolutely real. And of course, it is also possible to display your own artwork or family photos.

Moreover, The Frame adapts to the environment throughout the day with automated brightness and presence capabilities, that means that it doesn’t waste power unnecessarily: the sensors detect movement in the room, and turn the display off if no one is present. Available in white, black and wood, it will be perfect for any kind of environment. It can be hung on the wall and in addition, the brand has designed a detachable stand to allow the TV to be freestanding.