HUBLOT’S BIG BANG MECA-10 MAGIC GOLD WATCH HAS WON THE FIRST PRIZE IN THE “BEST OF THE BEST” CATEGORY AT THE RED DOT AWARDS

After having examined the creations of 5,500 participants from 54 different countries, a jury consisting of 40 professors, journalists and independent designers chose to assign the highest recognition of the Red Dot AwardsProduct Design, “the Red Dot: Best of Best 2017 ” to the Hublot Big Bang Meca-10 Magic Gold watch.

The Red Dot Award is a competition organized by the Design Zentrum Nordrhein Westfalen in Germany. It was created in 1955 in order to reward the most deserving projects of the period. Since the Nineties, the Professor Doctor Peter Zec promoted this institution at international level, transforming the Red Dot Award into an international recognition in the world of design, in the same way the Oscar is recognized in the film world.

This prize acknowledges the hard work hidden behind the development of the Meca-10 Magic Gold watch, which involves the best qualities of Hublot’s watches: high-quality, technique, innovation and aesthetics. In addition, this watch is able to combine a retro approach with a futuristic one.

A retro approach that recalls its name and its reference to childhood: the watch (Meca-10) is an homage to those who spent their childhood playing with Meccano, the model construction system. Plates, wheels, gears… it’s all there, but pushed to the limit and enriched with a new manufacture movement.

Futurist, as the HUB1201 manufacturing movement, entirely developed by the Hublot team. It consists of 223 pieces and is equipped with two barrels working in parallel. The power reserve indication, which lasts up to ten days, works on a rack system.

It is also futuristic because of the innovative material used for its case, Magic Gold.  It is the result of a research and development partnership between Hublot and EPFL (Ecole Polytechnique Fédérale de Lausanne). The Magic Gold combines gold with an alloy of ceramics, making it the only scratch-resistant 18-carat gold watch. Technically, only a diamond could scratch it!

All the Hublot teams in Nyon are really pride of this recognition: Product Design, the Red Dot: Best of Best 2017. After the announcement, the prize will be officially given to Hublot in front of 1,200 guests at the Red Dot Gala Award ceremony that will be held on July, 3 2017. The Big Bang Meca-10 Magic Gold will be then exhibited at the Red Dot Design Museum in Essen, Germany.