ThE BaR is an ethical and intelligent project that has been created with the will to create an extensive communicative structure and with the intention to transform the Caffè del Borgo into a fundamental place within the Ventura-Lambrate district.

It was presented for the first time during the FuoriSalone 2016, at the Simone Micheli’s Studio Gallery. It’s here that it took concrete and real form and started to represent the soul of the district, favorite destination of businessmen and professionals from all over the world. The embracing forms of the furnishings create highly distinctive atmospheres, which welcome visitors offering them moments of intense well-being and surprising moments of reality. The bathroom is characterized by urban images taken by photographer Maurizio Marcato, highlighting the universality of the human being and his perception. The minimalism of the Badge radiator stands out in this area, a compact and linear shape made of carbon steel and painted in white.

Badge consists of several elements with variable geometries; designed by Simone Micheli, it is a tribute to the complexity and progress of human life, where technology becomes an integral part of life. The radiator consists of a unique, unitary body, that overcomes the radiators’ traditional concept. In this way, it is extremely easy to clean. The valves are hidden to further characterize the shapes of Badge. In addition to hot water operation, the electric system version is also available and equipped with a digital control LCD thermostat – which can be programmed every day or every week – placed on its side, so to not interfere with the shape of the radiator.

Photo by Maurizio Marcato