The Press Cafés, occasions for meeting and talking at the exhibition.

The International Exhibition of Ceramic Tile and Bathroom Furnishings is coming. From 25 to 29 September, Bologna will be the protagonist of 5 days rich in events, talk, meetings and the best of ceramic tile and bathroom furnishings at international level.

After the success of last year’s event, Cersaie presents the ‘Cafè della Stampa’ (Press Cafés) together with a number of the most important Italian publishing houses. The standout feature of the Press Cafés is their format: the events will not be structured like seminars or conferences, but rather as informal conversations between the editors and first rank exponents of the worlds of architecture and design. The conversations will deal with ceramic and bathroom furnishings, but in a different way from the other areas of Cersaie. A sort of return to tradition, when the café was a place to meet people, share your interests with them and discuss new ideas.

This year, the Press Cafés will be held in the Architecture Gallery (mezzanine between pavilions 21 and 22), where there is a furnished room with custom multimedia installations provided by the participating publishers. There are nine scheduled appointments, as the important newspapers dealing with architecture and design that will be part of the initiative: Abitare, AD, Chiesa Oggi, DDN, Domus, Il Bagno Oggi e Domani, Interni, Marie Claire Maison e ThePlan.

The first Café is that with DDN, on Monday, September 25 at 12.00 with the conversation ‘Wellness products and technologies’. The architect Apostoli, owner of the studio with the same name, specialized in the design of SPA and wellness centers, will show you the relationship between wellness and consumer products, that is how the Wellness industry influences the products intended for the domestic sector.

How technologies, designed by mechanical engineers of carmakers in Formula One, are then used to produce cars for the general public, in the same way, the research carried out by professional SPA supplier and accommodation facilities, are useful to create products that will serve our private bathrooms. In addition, some specific case histories will accompany the intervention of Apostoli along with numerous images of projects from his Studio.