The Made in Italy design is back to China, the leading country of Asian markets, from Taiwan to Singapore, from Thailand to South Korea  

As for the first edition of 2016, an outstanding success for the Salone del Mobile is expected. SEC – Shanghai Exhibition Center, from 23 to 25 November 2017. As a matter of fact, the exhibitors have almost doubled.

The organizing machine is super efficient thanks to the synergy between the Salone del Mobile and VNU Exhibition Asia, a leading company in the Chinese trade fair industry.

Luciana Cuomo explains it in the magazine Design Diffusion News n. 233 (October 2017) , also mentioning the other players who worked jointly to arrive at the key event of the design industry, namely: Federlegno Arredo, the ITA / ICE Foreign Trade Promotion Organization, the Italian Embassy in China.

The wide-ranging report on China and Asia, published on Design Diffusion News, goes beyond and extends from Stefano Boeri’s green architecture exported to Nanjing at the Design Food & Fashion Exhibition in the same city; from the stores designed by Luca Nichetto and Shu Wei, to the Duao Art Museum in Ninggbo, to explore the most innovative design territories, as well as market expectations in Taiwan and Singapore, Thailand and South Korea.