DDN has undergone a restyling in terms of substance and form, in line with the evolution in the field of design. We have interviewed the managing editor, the editor and the art director.

DDN, flagship magazine of our publishing group, Design Diffusion World, from issue 237 – March 2018, appears to its international readers with renovated contents and graphic layout, in line with the continuous evolution in design. These changes are partially completely new and partially in compliance with themes that had already emerged in the previous issues. Therefore, it is a renovation within continuity, respecting the identity of a magazine that has been dealing with design for nearly 30 years. With a double vision: the enhancement of high-end Italian design and production in the furniture field and much more, and the awareness of being a global specialized communication channel.

Who could explain this restyling choice better than its protagonists? We have interviewed Carlo Russo, Managing Editor, Rosa Maria Rinaldi, Editor, architect Franco Mirenzi, Art Director.

Carlo Russo: “I have been publishing DDN since 1990. Currently, it has a run of 52,000 copies, distributed all over the world, and is entirely translated into English. Periodically, we feel the need to partially renovate it, always keeping in mind our goal to dialogue with Italian and mainly international professionals, oriented to Italian design and Italy as a system. This is why we have also a focused circulation directed to hundreds of designers and professionals working in Japan, China, USA and other strategic macro-regions. We are proud of this relational heritage and we suffer from a ‘disease’ called evolution: we have always been looking for what is new and we can confidently say that, being present at trade fairs all over the world (we are currently covering around 50 fairs, 15 of which in Italy and Europe), DDN has contributed to the development of an international attitude and expansion on part of Italian furniture companies. With this restyling, new sections of the magazine are well defined, but we have preserved a distinctive character: DDN’s basic language, aiming to communicate projects in a clear way. Likewise, we are not interested in mere graphical exercises, but in a rigorous, beautiful magazine, characterized by high-quality information.”

Rosamaria Rinaldi: “We wanted to systematize some themed areas to make them easily recognizable and the new graphic layout immediately highlights them. The new and renewed sections are the following. ‘Young Talents’ is the wide section dedicated to young designers from all over the world, who are not linked to production companies yet, but who are able to ‘communicate themselves’, which means promoting their projects and their image with quality. ‘Design Stories’ celebrates important anniversaries of iconic products, people and firms who have written the history of design. ‘Italian Living’ will include reports about Italian residential interiors, in the pursuit of what – summing up architecture, furniture and lifestyle – can be defined as the Italian way of living. Lastly, ‘Really Italian.it’, with its revolutionary translation of a website’s format into a magazine, includes many examples of Italian excellence, from yachts to eyeglasses, except furniture. Obviously, along with these sections, are still the reportages from foreign countries with trade fairs, showrooms and events related to design, in a perspective of exchange with Italy. Also ‘Carte Blanche’ is still present as the carte blanche given to a designer to tell and conceptually show us his/her way of working.”

Franco Mirenzi: “I think that, for a magazine that communicates design, lifestyle and trends, the graphic layout has to be as clear as possible. The need of a restyling is linked to the new ways of considering themes and interpreting images. I have also chosen 3 fonts to allow the readers to immediately recognize the new sections: Courier for the interviews because it is similar to the characters used by old typewriters; Frutiger, more modern, is used for products, projects and news; Times is used for short texts but also in reports dealing with the description of a house. I wanted to avoid chaos in readability and the contaminations with the graphic layout of websites that can be seen in many recent magazines: print media have different needs and prerogatives.”