The Drive Collection is inspired by the high-adrenaline Formula One world: sportswear and accessories are for him and for her

With the participation of top model Gigi Hadid, the TommyNow collection by Tommy Hilfiger explores the high-adrenaline Formula One racing world, in partnership with Mercedes-AMG Petronas Motorsport.

Captivating garments, fast and casual, for the lovers of athletic clothes, immediately available both in stores and online. For him and for her, quilted jackets and parkas, tracksuits, sweaters and T-shirts, trousers, shorts and dresses, coordinated with accessories, sunglasses, watches and fragrances dedicated to the world of cars and an intense lifestyle.

Among the most innovative companies from a digital and commercial point of view, Tommy Hilfiger constantly launches the TommyNow capsule collections which are immediately available to customers along with immersive digital storytelling. Also available in the digital showroom and App dedicated to fashion and, in this case, to the passion for driving and engines.

The brand, part of PVH Corp., includes Tommy Hilfiger and Tommy Jeans, designs and sales high-quality occasion wear and athleisure, shoes and accessories such as eyewear, watches, fragrances, swimsuits, socks, small leather accessories, home decor items and suitcases. Today it is associated with iconic brands such as Calvin Klein, Van Heusen, Izod, Arrow, Speedo, Warner’s and Olga that are distributed in Italy and abroad. [Barbara Tassara]