In the multichannel campaign for Spring/Summer 2018 by Ermenegildo Zegna, the two actors communicate positive energy and joie de vivre

Ermenegildo Zegna presents the third chapter of the ‘Defining Moments’ campaign, the global multichannel project about moments of daily life that make us smile, interpreted by special testimonials.

For Spring/Summer 2018, the protagonists are Spanish actor Javier Bardem and young British talent Dev Patel with the artistic direction of the brand’s designer Alessandro Sartori and direction and photography by Craig McDean.

The shots of the campaign see the actors engaged in a free, relaxed, amusing conversation, creating moments of positive energy, camaraderie and friendship, with the hills of Los Angeles in the background. Among friendly exchanges, laughs and memorable moments as Zegna’s claim states: “Today’s moments become the precious memories of tomorrow. Enjoy your moments.”

[Barbara Tassara]