Triumph trendy and seductive collections make women feel glam and comfortable and are also available in the new stores: the monobrand store in Milan and the flagship store in Genoa

Triumph, one of the world’s leading brands for lingerie and swimwear, achieved global success with the concept ‘Amourette’, which has turned out to be one of the most popular and comfortable silhouettes of lingerie and swimsuits over time. Its design lengthens and streamlines the female figure. The wearability of corsets, pin-up bras and swimsuits allows the wearer to have a sophisticated glamour look enhancing the curves, but it also offers variety to those who do not want to emphasize their curves.

Triumph Swimwear 2018


Poster Triumph

Moreover, the high-quality fashion brand – whose roots date back to the period between the late 19th and early 20th centuries and, nevertheless, is always modern – has opened a monobrand store in Milan (Piazza Riccardo Wagner 5), the third in the capital of Lombardy, followed by the recent inauguration of the flagship store in Genoa. Covering a total area of 115 square meters, it displays lingerie, homewear, swimwear and leisurewear collections by the high-quality fashion brand able to go beyond generations and dress any woman and girl in a trendy, comfortable and seductive way.

The new Triumph monobrand store in Milan, on Piazza Wagner

Attingendo dalla solida esperienza della corsetteria, l’azienda è stata pioniere anche nel realizzare per prima la produzione di coppe senza cuciture e le spalline regolabili, oltre al

Drawing on the solid experience in corsetry, the company was also a pioneer, the first to produce seamless cups and adjustable straps, in addition to ‘elastane’, the revolutionary material, resistant and easily washable, also suitable for sports activities. Triumph, with 46 branches worldwide, is currently market leader in seventeen countries and is present with over 4,700 retailers in Italy and all over the world. [Text Barbara Tassara]

Discover Triumph’s fascinating history in the article by Barbara Tassara, XTRA#6, July 2018

Interiors of the third Triumph store in Milan