A shake-up to core programming with two new exhibitions: 100% Design in London presents 100% Futures and 100% Forward, in the newly formed West Kensington Design District

Taking place at Olympia, London from 19 – 22 September, the UK’s longest standing annual design event returns for its 24th edition; this year 100% Design presents two new features, 100% Futures and 100% Forward, which will focus on emerging designers across innovation and furniture design respectively, alongside a roster of industry favorites, big name brands and innovators.

This year will also see the launch of the new West Kensington Design District, a hub that is set to inspire design enthusiasts and become the must-visit district during the London Design Festival, with an engaging programme featuring design brands, globally recognized cultural institutions and unmissable events this September.

100% Futures is a new exhibition celebrating forward-thinking design from a selection of British and international talents who have chosen to set up their practices in London. While 100% Forward highlights eight emerging design talents across furniture, product, lighting and textile design.

100% Design’s core exhibition covers Interiors, Kitchens, Bathrooms and Bedrooms, emerging brands and new for this year, 100% Build London, a dedicated show for the construction and architectural industries.

[Text Annamaria Maffina – Photo 100% Design 2017 by ©Sophie Mutevelian]