Scavolini, extending ‘100×100 Italian Kitchen’ to New York, Boston and Chicago, confirms its role as brand ambassador of Made in Italy and takes part in Cersaie 2018 

Scavolini Soho Store in New York

After the great success achieved in Italy with over 125 stages in the main mono-brand stores, Scavolini also conquered the United States with the project ‘100per100 Italian Kitchen’, a cooking-show tour organized with Netaddiction and I Love Italian Food, which gathered fans of design and good food in the stores of New York, Boston and Chicago.

“We thought of an engagement project that could involve our most important stakeholders. On the one side, the retailers who will host the events in the Scavolini Stores, to whom we have offered an occasion of meeting with potential customers; on the other, the customers, to whom we are offering a tasty occasion to know our retail spaces and our offer more closely – explains Fabiana Scavolini, CEO of the company. Without forgetting the food blogging community that we keep engaging with this initiative.”

Mia by Carlo Cracco, the new kitchen by Scavolini presented at Eurocucina 2018

The project, which has confirmed the strong relationship between Scavolini and the States and the company’s role as a brand ambassador of genuine Italian-made style, is the result of a successful strategy based on the continuous strengthening of its international presence and the development of products designed according to the tastes and needs of users in the different countries.

From today to 28 September Scavolini is also in Bologna for Cersaie 2018 (Hall 29 Stand B46 – C47). Following last year’s success, the company presents its new collections for the Kitchen and the Living Room, in addition to those for the Bathroom. [LG]