A brainchild of Emilia Petruccelli and Domitilla Dardi, EDIT Napoli is the new product design fair combined with the initiative Design in Residence

La collezione Scenaria, realizzata da Faberhama in collaborazione con la manifattura tessile De Negri & Za.Ma per EDIT Napoli – Design in Residence

Palazzo Mondragone, in Naples, will host the first edition of EDIT Napoli, the design fair that will take place from 6-9 June 2019. “It is an innovative project – explains co-curator Domitilla Dardi – that, thanks to the connection between selected international designers and excellent examples of Campania-based craftsmanship, aims to present to interested people (retailers, buyers, customers) real objects, neither prototypes nor utopias.” Design studios, crafters and manufactures can participate in the selection for exhibitors until 15 December 2018.

The curators of EDIT Napoli: left, Domitilla Dardi, design historian, right, Emilia Petruccelli, entrepreneur

The protagonists of this original project have had very different experiences but they share the passion for design scouting. Emilia Petruccelli, an engineer and entrepreneur from Rome, 10 years ago opened Mia, a design gallery/shop in Rome. “A bold choice – says Domitilla Dardi, design historian – since Rome does not represent an easy market for contemporary design, but Emilia has managed to identify the tastes and needs of young generations.”

Minori series, the result of the collaboration between Reinaldo Sanguino, Venezuelan ceramist, and the masters of the Amalfi Coast-based workshop Ceramiche Fes

EDIT Napoli relies on an innovative format that includes, in addition to fair days, a previous stage consisting in a residency program during which some internationally renowned designers are invited to collaborate with great local artisans. The prototypes resulting from these experiences will, then, be produced and marketed under the label EDIT Napoli.

Scale furnishing collection by Lebanese designer Khaled El Mays and the craftsmen from Quartieri

The first edition of Design in Residence saw the participation of Faberhama design duo (The Netherlands), who worked with San Leucio-based textile manufacturer De Negri & Za.Ma, Kahled El Mays (Lebanon), who got acquainted with the manual skills of the craftsmen from Quartieri, and ceramist Reinaldo Sanguino (USA), who teamed up with Minori-based Fes workshop. [Text Elena Cattaneo – Photo Claudio Bonoldi]