Icicle, the first Chinese eco-friendly fashion company, chose Riva 1920 to furnish its Shanghai flagship store due to the ‘Made in Earth’ ethics shared by the two brands

From left to right: Ady Ma, Mr Ye (Icicle), Mr Xiao Tao, architect Wessien and Davide Riva at the inauguration

Icicle Group, a brand founded in 1977 that has recently become a chain of retail stores, has chosen Riva 1920 to furnish its flagship store respecting the principles of sustainable design, relying on eco-friendly concepts and materials.

The exterior of the store shows the partnership between Icicle and Riva 1920

Icicle flagship store, inaugurated in October 2018 in the Shanghai Business Park, at Shimao Plaza, presents the premium Paris Collection, womenswear, menswear and accessory collections as well as Riva 1920’s iconic pieces, testifying to a close design, functional and ethic partnership.

The iconic furnishings by Riva 1920 decorate the Icicle store in Shanghai

Both Icicle and Riva 1920, a company that relies on Made in Italy design and uses solid wood respecting the environment during the whole production cycle, are inspired by the same ‘Made in Earth’ philosophy, harmoniously represented in this store that acts as a meeting point between the worlds of fashion and design. [Text Giorgia De Sanctis]

Icicle store, where Riva 1920’s furniture and eco-friendly fashion design meet