The Hawaiian manufacturer of innovative glasses has patented the PolarizedPlus2 technology for lenses that enhance colors and protect the eyes from sunrays

It enhances colors, making them vivid and clear, and at the same time shields from 99% glare and harmful UV rays. The new PolarizedPlus2 technology is unique, patented by Maui Jim, a brand that makes frames and colored protective lenses recognized by the Skin Cancer Foundation as an effective filter for the eyes and surrounding skin.

The brand, born in 1980 on the beach of Ka’anapali in Maui, takes inspiration from the breathtaking beauty of Hawaii and creates precious glasses that enhance the endless color shades of everyday life.

Over 125 models, from classic proposals to aviators, wraparound shapes, hyper feminine frames, bold geometries, up to luxury models or sports glasses. The lenses are ultra-thin, scratch and impact resistant, suitable for direct and intense sunlight or for cloudy and uncertain weather

Among the latest proposals, we can mention Dual Mirror unisex, Maui Green with green mirror coating that does not affect the internal vision, and MauiBrilliant, the light and resistant material, technologically advanced, that offers maximum comfort, wearability and versatility.

The company, among the world’s leading manufacturers of sunglasses and corrective lenses in the high-end segment, continuously develops design, technology and new products, and has just inaugurated a 3,000 sq m area in Braunschweig, Germany, the new Europe’s headquarters, that joins the main headquarters in Lahaina, Maui, and the distribution center and workshop in Peoria, Illinois. [Text Barbara Tassara]