Driade, historic Italian design company that joined the Italian Creation Group in 2013, the luxury group that includes brands such as Valcucine, FontanaArte and Toscoquattro, appoints Fabio Novembre as its art director.

The new strategy of Driade’s CEO, Giuseppe di Nuccio, starts from here. With these words he commented on the announcement: “Fabio Novembre has made a natural choice: with Fabio, Driade will be able to reveal its multiple personality: sexy yet sophisticated, rock and pop, as experimental as needed to break new creative codes in line with the aesthetic laboratory that it has always represented.”

{%CAPTION%}“Driade has always been an Italian banner to carry with pride in the world and now it is my task to make it soar – adds Fabio Novembre, who designed some iconic pieces for the company. The wind will blow thanks to the contribution of the best minds, in line with the tradition of Driade: a nymph that, at 50, has lost none of its charm. The best is yet to come!” [Laura Galimberti]