CIFF Guangzhou 2019: the furniture platform in China

CIFF – China International Furniture Fair, the largest furniture platform in China, has reached its 43rd edition, held in Guangzhou in March. The 2019 edition of CIFF Guangzhou is divided into two phases. The first is held from 18 to 21 March, and is focused on home furnishings, garden and home decor; the second phase, from 28 to 31 March, is entirely dedicated to office and contract furniture.

A platform for the entire furniture supply chain

One of the features that makes CIFF unique is the presence of the entire furnishing chain: from home furnishing, to furnishing accessories, to furnishing fabrics, to outdoor furniture, to office furniture and CIFM/Interzum Guangzhou, dedicated to parts and machinery.

Thanks to the higher participation of companies from abroad, the cosmopolitan spirit of CIFF is confirmed: 3 halls, for a total area of 90,000 square meters, will be entirely dedicated to international products. Among these, an area will be totally dedicated to high-end design imported furniture, increasingly in demand and popular, thanks to the higher purchasing power of Chinese consumers.

CIFF thus becomes the mirror of a China that is growing rapidly, not only from the economic perspective but also, and above all, from the culture of good living. And so all the new Chinese trends will be represented here, as well as furnishing products that are increasingly in demand in terms of design and quality.

The new exhibition layout

The exhibition layout has been optimized; the first phase was implemented through the five main thematic sections and the seven spaces dedicated to trends: high-end import space, design fashion space, whole house custom space, soft decoration living space, leisure living space, efficient office space and smart home space.

Design Dream Show is the space dedicated to brands: traditional brands, brands of designers and emerging brands that focus on e-commerce. It will also focus on public wellness, green design and green marketing, and will integrate with technology to create domestic spaces with holographics.

Smart Home of Young People, created in collaboration with Liang Jinghua, internationally renowned designer and honorary consultant to the Hong Kong Indoor Designer Association and Tubatu, the largest web decoration platform in China, offers the most innovative and design solutions for the home of the most demanding and enterprising young people.

The second phase: office and contract

The layout of the exhibition area of the second phase dedicated to the Office Show will be further enlarged and optimized, with the addition of the Nanfung International Convention & Exhibition Centre.

Events and seminars

Finally, a rich programme of seminars, conferences and exhibitions offers operators a broad view of design trends. Home Furnishing Design Show, China Interiors & Decorations Conference, Global Garden Lifestyles Festival, Office Life Theme Pavilion. Not to mention the novelty of the year: Global New Home Products Theme Show, the thematic exhibition created in collaboration with Sina.com specializing in customization, living room, dining room, bedroom and outdoor furniture.