DDN will be at the Fuorisalone during the Milan Design Week (9-14 April 2019). In the space surrounding the Sforza Castle, it will present DDN PHUTURA: an edutainment path featuring amazing installations

As we have announced in recent weeks, also this year Design Diffusion News will take part in the Fuorisalone during the Milan Design Week (9-14 April 2019). In the space surrounding the Sforza Castle, it will present DDN PHUTURA: an edutainment path that we are introducing you by revealing the first details.

Amazing installations will make visitors learn about the innovative solutions that favor the relationships between human beings, in a digital and immersive way, paying attention to the environment and using technology in the best possible way.

Privitera Eventi, a leading company in the design of venues for events

The entrance to DDN Phutura is represented by the two ‘Fenice’ greenhouses designed by Privitera Eventi, a leading company in the design of venues for events. Made of steel and clear polycarbonate, they will be installed on via Beltrami to welcome the visitors and immediately evoke the idea of attention to nature and transparent communication.

At the sunset they will be enlivened by light effects and performances of artists and musicians. They will respectively house a press area and a talk area that will host conferences on the themes of eco-sustainability and the design culture.

The two majestic ‘Fenice’ greenhouses will be fitted out with Metropolitan, the company’s latest collection of furnishings. They will be on display in the talk area, where visitors will be able to personally test armchairs, sofas, chaise longues, tables and poufs.

E-Lounge, the smart and multipurpose bench for all spaces

Another furnishing element on Piazza Castello will be represented by E-LOUNGE, the Repower benches designed by Lanzillo&Partners.

These smart benches offer a charging service for pedal-assisted bicycles and any kind of devices, while comfortably browsing thanks to the Wi-Fi hot spot. RePower has just won the German Design Award with E-LOUNGE, which expresses the metropolitan potential of experiencing urban spaces in a new way, from free time to smart working, offering passersby smart stops.

Francesco Morace with Futuro + Umano at DDN Phutura

The talk area will host prominent figures from different sectors. On Tuesday, 9 April, there will be Francesco Morace, a sociologist and an essayist who has been working for over 30 years in the fields of social and market research. Morace will bring to DDN Phutura his Festival della Crescita.

From 4:30 pm, with a welcome note by Rosa Maria Rinaldi, editor DDN, various speakers will follow one another dealing with topics such as Design 5.0 by Felice Limosani (digital storyteller), La vita latina alla Smart City (‘Latin life in the Smart City’) by Giulio Ceppi (Total Tool, curator of the exhibition Smart City), Il futuro del design tra robot e vasi di fiori (‘The future of design, between robots and flower pots’) by Mario Trimarchi (architect and designer) and Morace with Design= Futuro+Umano, his latest book.

DJ sets, concerts and artistic performances on the stage of Phutura Sound

In addition to DDN Phutura (Piazza Castello), the area dedicated to design, Piazza del Cannone (Parco Sempione) will host Phutura Sound, a palimpsest curated by Killer Kiccen and Unconventional Events, two prominent companies in the entertainment industry. Every night from 10 pm to midnight (2 am in the weekend), DJ sets, concerts and artistic performances will take place on the stage inspired by Teatro Burri, equipped with interactive 8m high wings on which images inspired by Leonardo Da Vinci will be projected. [Text: Giuseppe D’Orsi]