100% Design, the London exhibition dedicated to interior design, industrial design, finishes, and materials, celebrates its 25th edition in 2019. From 18 to 21 September, many emerging brands, renowned firms, designers’ collectives, different countries and a rich program of conferences, with internationally renowned designers and architects, will welcome the visit of over 27 thousand regular visitors.

The complete talk program, on 100% Design website

100% Design 2018

Events and highlights of the London Design Festival 2019

Detail London: luxury interior design

The 25th-anniversary edition will feature many novelties. Detail London, which will be set up in a Victorian reception room, is attracting a lot of attention.

Wallpaper Nara, by Glamora

It will be home to high-end design furniture and materials, making Detail London the new destination for interior designers in the luxury range. Besides, this section will have its entrance, on Olympia Way, but will be in direct communication with 100% Design.

Graypants cardboard lamps, at 100% Design 2018

Design London: designer and super-brands

One of the most visited areas of the exhibition is always Design London, which again this year hosts the best brands in the world – including Arper, Benchmark, Dare Studio, Boss Design, Antonio Lupi.

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Booth Antonio Lupi, Milan Salone del Mobile 2019

Design London will also host the designers of 06D Atelier, Italians who founded an English studio, the Swedish brands Ga..rsna..s, Bsweden, and finally, always representing Italy, Da a, an emerging brand.

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06D design studio: Mauro Fragiotta and Francesca Adami. Photo Fabio Nova.

Benchmark takes advantage of 100% Design to launch Sage Collection, a range of furniture designed by David Rockwell, inspired by the philosophy of the brand, respectful of the environment and people.

Sage Collection, by David Rockwell for Benchmark

New entry: Finland

A Sense of Finland‘, curated by Anglo-Finnish designer Hanna Laikola, with the Tapio Anttila Collection and Polar Life Haus brand, is another novelty of the next edition. The exhibition consists of a Polar Life Haus, the popular Finnish wooden house, which will host the best Finnish furniture products, with a setting recreating sounds and scents of Finnish life and leads visitors to immerse themselves in the everyday life of nature.

Read also: Finland at Milan Design Week 2019

A Polar Life Haus

Instagram and the interior design

Social networks influence communication, and a trade fair could not stay out of it. 100% Design set up a special Instagram section, where different interior designers, including Charlotte Rey, Duncan Campbell, Lee Broom, and Suzy Hoodless, create ‘Instagram kiosks’, with inspiration from the social network.

Da a Collection

Finally, in 2019 is back Design Fresh, which celebrates emerging designers and brands. Selected by Barbara Chandler, editor at Home & Property pages at the London Evening Standard, this year’s designers are the perfect follow-up to the talent displayed in 2018.

Emerging brands, Studio Nuup

See you in London, September 18-21, for the 25th edition of 100% Design.

Events and highlights of the London Design Festival 2019