The new interiors of W Atlanta Midtown hotel, designed by Virserius Studio, illustrate the adventures of Arthur, a fictional character

The lounge of the W Atlanta Midtown hotel. On the ceiling, a digital reproduction of Arthur’s secret garden

In Atlanta, the W Atlanta Midtown hotel has been recently refurbished, entrusting New York-based firm Virserius Studio with the interior design.

The new furnishings of W Atlanta Midtown hotel offer relaxation and stories of passion and mystery

The new concept of the hotel revolves around Arthur, a fictional character created by Virserius Studio to intrigue the guests. Its interiors reproduce parts of his estate and secret garden, evoking private moments of his life, hosting personal letters, art collections and precious objects.

W-atlanta-midtown
The lobby of W Atlanta Midtown hotel

In the lobby, where gold, brushed brass and dark wood prevail, are custom cascading chandeliers recalling the birdcages collected by Arthur during his excursions in North Africa. From there it is possible to see the terraces on the upper floors, which host lounges where guests can relax or host meetings.

Detail of a lounge

Arthur’s botanical garden is digitally printed on some parts of the ceiling, the walls of the reception area and of the lounge. Each elevator is customized with playful and mysterious images of Arthur’s travels. Guests are invited to use their imagination to explore faraway worlds and discover the characters on the walls.

In the hotel’s library are the letters that Arthur wrote to his friends to tell them about his travels. This room houses also a collection of poetry, books, custom furniture, a carpet with calligraphy inscribed on it, and Arthur’s precious bird collections. Details and furnishings were made by Imaggo Production, Paris-based Virserius Studio’s art consulting firm.

Read also The Dalmar Hotel: modern spaces for relaxation and entertainment with a tropical twist

Read also AUGust: in Antwerp, a former convent converted into a hotel by Vincent Van Duysen

w-atlanta-midtown
In the background, Arthur’s collection of paintings portraying different bird species

The rooms of the hotel celebrate the city of Atlanta

Both the rooms and the suites of W Atlanta Midtown hotel offer their guests artistic experiences with graphics, sculptures and installations made by Virserius Studio in collaboration with Imago Production, to tell stories and surprise the guests.

The corner of a guestroom. On the wall the detail of a ‘W’

The art also pays homage to Atlanta, in particular the Midtown neighborhood, as the epicenter of music and entertainment. Guestrooms feature details that celebrate the city, including a mural with musical notes floating outward and the pictures of a man with a camera (perhaps Arthur?), a film reel honoring Atlanta’s booming film industry, a cheerleader and some football players – evoking Georgia’s great football culture.

[Text Carlotta Russo]

The King Suite at W Atlanta Midtown hotel. A woman appears on the wall – is she one of Arthur’s guests? A relative? His lover?

Read also The Dalmar Hotel: modern spaces for relaxation and entertainment with a tropical twist

Read also AUGust: in Antwerp, a former convent converted into a hotel by Vincent Van Duysen