The exhibition ‘Achille Castiglioni and brothers. Master of Italian Design’, curated by Mara Servetto and Ico Migliore, running in Seoul until April 26, 2020, shows how several design icons were born

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‘Achille Castiglioni and brothers. Master of Italian Design’, exhibition curated by Migliore + Servetto Architects, Hangaram Art Museum of Seoul Arts Center, until April 26, 2020

The exhibition ‘Achille Castiglioni and brothers. Master of Italian Design’, opened last January 17 at the Hangaram Art Museum in the Seoul Arts Center (South Korea), will be on show until April 26, 2020. Curated by Migliore + Servetto Architects, the exhibition has the patronage of the Embassy of Italy in South Korea and support of the Italian Cultural Institute in Seoul.

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Ico Migliore and Mara Servetto, Migliore + Servetto Architects, curators and designers of the exhibition

On a 1,000 sq m area, the exhibition explores private and professional aspects of the life of Achille Castiglioni and his brothers Livio and Pier Giacomo. Moreover, it draws a parallel between the life of the family and their practice, on the one side, and the cultural dynamics that characterized Italy during those years, on the other.

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Reconstruction of Achille Castiglioni’s studio in Milan, now a house museum run by Fondazione Castiglioni

Milanese design in the ’50s

The exhibition, divided into sections, begins with a reconstruction of studio Castiglioni on Piazza Castello, in Milan, introducing the Milanese context of the ’50s. From that world, constantly evolving and developing, the Castiglioni brothers drew inspiration and images. Now a historic house museum, managed by Fondazione Castiglioni, Achille Castiglioni’s studio has become an unmissable destination for all design enthusiasts.

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From the section ‘The Creative Process’, ready-made

Continuing the visit, a large cabinet of curiosities illustrates the creative process of the Castiglioni brothers in the area of design and installations. There, it is possible to see several applications of this creative process, such as ready-made, or the combination of form and function. At the end of the exhibition path, we find the objects designed by the brothers, real industrial design masterpieces, including icons such as the Arco lamp for Flos (1962), and many other furnishings.

Discover also Vico Magistretti’s studio museum and other historic home museums in Milan

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The section ‘The Icons’, where the Brionvega radiogram (1965) by Achille and Pier Giacomo Castiglioni is clearly visible

Ico Migliore and Mara Servetto, pupils of Achille Castiglioni at Politecnico di Torino, and, later, his collaborators at Politecnico di Milano, are the curators and designers of the exhibition. Over several years of work with the Master, they were able to know him better, and now they share their experience with this exhibition.

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Among the icons designed by Achille and Pier Giacomo Castiglioni, the Arco lamp by Flos (1962). Ph Zoe Ghertner

The exhibition is promoted in collaboration with Fondazione Achille Castiglioni, which operates in Milan thanks to his heirs, preserving the memory of the architects thanks to several initiatives. [Text Laura Galimberti]

Discover also Vico Magistretti’s studio museum and other historic home museums in Milan

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A portrait of Achille and Pier Giacomo Castiglioni by photographer Luciano Ferri