On the occasion of Milano Design City, ЯEVOLUTION by Roberto Bellantoni presents its total living project in a new way. The furnishings of the brand Revolution by Roberto Bellantoni decorate the ЯLab showroom on via Senato 18, which, on this occasion, will become a home broadcasting Instagram live videos of everyday life. Roberto Bellantoni will offer an experiential perception of design and the atmospheres it can create. The protagonist is the designer, who will illustrate his works in normal day-to-day life in Instagram lives (@revolution_archstudio and @irobear, at: 8.15, 10.30, 13.00, 16.30, 20.00, from 28 September to 10 October).

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“The aim of Revolution Experience – explains Roberto Bellantoni – is to communicate the brand in a way that is more immediate and informal, closer to the audience. I believe that, by combining the glossy image of photographs with the spontaneity of everyday gestures, Яevolution products will get new lifeblood. Interaction will, therefore, add the allure of private life to the search for beauty and harmony that guides my work.”

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Яevolution: the experience of design in a digital version

For the entire duration of the event, the ‘digital’ visitor will be able to watch and listen to how the designer lives and manages to turn feelings and memories into real objects. Thanks to social networks, anyone can participate remotely in events and inaugurations as well as closely observing the mental processes leading to a project.

The furnishings from the ЯO and ЯA collections by Revolution Experience, inspired by a road trip through Asia and a year in Southern Africa, combine in an impressive total living project, made more precious by some vintage or even antique pieces.

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Functional areas seamlessly follow one another, from the kitchen to the dining room, from the living room to the bedroom, from the terrace to the study. The precious “box” (a middle-class home from the early 20th century with original finishes and a terrace) accommodates furnishings characterized by essential and sharp lines. Precious materials, such as brass, leather, onyx, parchment, wood, turn each room into a set where daily life unfolds.

Discover the events of DDN HUB here

Download DDN HUB events schedule featuring all the events from 28 September to 4 October