Archi+ Argilla: the innovation that comes from the past

A material that has always been used in architecture, clay is once again the center of architects’ attention thanks to its sustainability and durability. Novacolor, in fact, proposes a new material based on lime and clay for eco-friendly decorative surfaces of high aesthetic value. Therefore, Archi+ Argilla surfaces apply innovation to ancient materials, clay and raw earth.

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Formulated with natural clay, Archi+ Argilla is a plaster that can be applied in a single coat on new and pre-existing plaster made with hydraulic binders, plasterboard, organic or mineral coatings, absorbent mineral conglomerates. Different finishes and shades define Archi+ Argilla in our environments.

Discover the trends in ceramic surfaces

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Archi+ Argilla proposes warm tones and ancient atmospheres that blend perfectly with Novacolor’s Tuscany Land color palette, with its earth and ochre nuances. The Archi+ line is part of Novacolor’s Minerals range, characterized by the use of natural components with low emissions of volatile organic compounds.

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Novacolor has been redesigning its production chain for years with a new approach based on the concept of “Biomass Balance” and has replaced fossil raw materials with biomass from agricultural waste. Its products have obtained the A+ indoor air quality label; moreover, they have been the first in Italy to obtain the REDcert2 certificate, awarded to companies that invest in sustainable raw materials. The Archi+ Argilla proposals, like the entire Archi+ range, are designed to increasingly reduce their impact on the environment. In this way, Novacolor is actively participating in the mission to achieve climate neutrality in Europe by 2050.