The big numbers of the Salone del Mobile 2018

Facts and figures of the growing success of the Salone 2018: 26% increase in turnout from 188 countries, 1,841 exhibitors from 33 foreign countries

The 57th edition of the Salone Internazionale del Mobile at the Rho Fiera fairground registered a 26% increase in attendees over 2017 (featuring Euroluce) and a 17% increase over 2016 (featuring the same biennial exhibitions as this year: EuroCucina, FKT and International Bathroom Exhibition).

The number of attendees, 434,509 from 188 countries, was paralleled by the intensity and quality of trade relations, confirming the power of attraction of Milan’s Salone. In addition to the 1,841 exhibitors, 27% of which from 33 other countries, there were 650 designers under 35 participating in the SaloneSatellite.

Near Claudio Luti (President of the Salone del Mobile) and Emanuele Orsini (President of Federlegno Arredo Eventi), some entrepreneurs in Italian top design.

As announced in the Manifesto, the agreement between Mayor of Milan Giuseppe Sala and the organizers of the Salone del Mobile, the city and the fair in 2018 have outdone themselves as to business culture and team work within a creative and productive sector that generates excellence.

Some booths had queues of visitors: in the picture above, the entrance to the Poliform space [ph: Cristina Fiorentini]

President of the Salone del Mobile Claudio Luti affirmed: “We are extremely proud of the success of this event and of the level of professionals who have come to this edition, proving that the Salone del Mobile is a global benchmark…virtuous model for an Italy that functions, where the industrial system and the institutions are working in sync towards a common goal… we are now ready to start thinking about the next edition, with even greater commitment to maintaining our acknowledged leadership of identity and values and responding to business and market demands.”

Emanuele Orsini, President of FederlegnoArredo commented: "This has been an extraordinary edition that has seen the companies’ efforts to promote the very best Italian design pay off during the most important week of the year. All the political movers who have visited (the Salone) over the last few days confirmed their support for the wood-furnishing sector, which is crucial for the growth of this country, and underscored the need to put organic and effective industrial policies into action; these are crucial for a pillar of Made in Italy which alone accounts for 5% of GDP”.

A New Team at the Helm of Triennale

President Stefano Boeri has appointed Carlo Morfini as Director-General of Fondazione La Triennale di Milano along with four internationally renowned curators

The Board of Directors and the new President of La Triennale di Milano, architect Stefano Boeri, during the Salone del Mobile 2018, being the Mayor of Milan Giuseppe Sala present, officially appointed Carlo Morfini as Director-General of Fondazione La Triennale di Milano for four years along with four high-profile department curators.

Carlo Morfini, the new Director-General at Triennale, educated as an engineer, is specialized in Operations Management and has covered top positions in the fields of Design, Fashion and Food.

The President also announced that for ‘a new beginning’ he is planning to expand the network of international collaborations, starting from Paola Antonelli, Senior Curator of Architecture and Design at the MoMA in New York and curator of the XXII Triennale di Milano International Exhibition.

“We have redesigned the areas of curation – added Stefano Boeri – around what have been the spatial divisions of La Triennale ever since its inception: bodies, objects, spaces, and images. The Curators have been chosen not only for their experience and vision, but also for their ability to manage creative processes. We’ve focused on people with different areas of expertise, but all with international experience and collaborations.”

All these people form a relatively ‘young’ and, first of all, proactive team, with a strong female presence. [Text Lucia Bocchi – Photo Luca Di Ioia]

Umberto Angelini, Curator of Theater, dance, performance, music. Artistic Director of the Triennale Teatro dell’Arte since 2017.

Lorenza Baroncelli, Curator of Architecture, urban regeneration, cities, with responsibility for artistic coordination. Urbanist, researcher and curator.

Miryam Ben Salah, Curator of Visual arts, new media, photography, cinema, television. Essayist and editor-in-chief of Kaleidoscope magazine’s international edition, curator of a pavilion at the Jaou Tunis Art Festival, coordinator of special projects and public programs at the Palais de Tokyo.

Joseph Grima, Curator of Design, fashion, crafts. Architect and essayist, he has been Creative Director of Design Academy Eindhoven.

Milan: Anteprima Hosts Art in its Boutique on Corso Como

Anteprima, Made in Italy ready-to-wear brand with a Japanese soul, inaugurates a space dedicated to contemporary art in its boutique in Milan

Anteprima, Made in Italy ready-to-wear brand for women created in 1993 by Japanese fashion designer Izumi Ogino, inaugurates ‘Galleria’, a space dedicated to contemporary art exhibitions within the boutique at Corso Como 9, in Milan.

Its Japanese-style poetic and rigorous design along with the impeccable Italian manufacturing has always had cultural and creative implications.

The guests following one another will be internationally renowned visual artists who will frame clothing and accessory collections with energy.

“With Galleria – says Izumi Ogino – I want to support artists, offer them an expressive space and establish a constant dialogue that could allow me to get to know them personally and that could bring art closer to people. I really care about this project and it will allow me to broaden the horizons of my job in fashion as well.”

‘Galleria’ occupies a linear surface within the Anteprima boutique, in harmony with the environment characterized by an essential and elegant design highlighted by the white-anthracite combination.

A Milan-based brand, Anteprima has its headquarters in Hong Kong, while manufacturing is entirely carried out in Italy. [Barbara Tassara]

Boggi Milano and the Gentleman’s Portrait Contest

It is possible to participate in the contest organized by Boggi Milano sending an elegant selfie following the ‘12 rules of the modern gentleman’ established by the Milanese and international brand

Boggi Milano, which has been designing contemporary menswear since 1939 and today is constantly expanding all over the world, launches the ‘Gentleman’s Portrait’ contest to reveal the elegant soul in every man.

Until the end of August 2018, #GentlemanPortrait and #BoggiGentlemanPortrait will gather and publish the self-portraits of any elegant man and young man from all over the world who will have personalized his portrait with the Boggi Milano filter and associated it to one of the 12 rules of the modern gentleman.


The most original pictures will win amazing prizes such as a SWM Gran Milano ‘Special Edition Boggi Milano’ motorcycle, tailor-made garments, leather accessories and gift cards, after registration and publication of the portrait on the website

The world of Boggi Milano addresses to all men eager to express their Gentleman soul, the excellence of Italian fashion for modern and cosmopolitan businessmen. In the 150 Boggi Milano stores present in more than 30 countries all over the world, it is possible to enter a special dimension where style always finds tailor-made advice. [BT]

Javier Bardem e Dev Patel per Ermenegildo Zegna

In the multichannel campaign for Spring/Summer 2018 by Ermenegildo Zegna, the two actors communicate positive energy and joie de vivre

Ermenegildo Zegna presents the third chapter of the ‘Defining Moments’ campaign, the global multichannel project about moments of daily life that make us smile, interpreted by special testimonials.

For Spring/Summer 2018, the protagonists are Spanish actor Javier Bardem and young British talent Dev Patel with the artistic direction of the brand’s designer Alessandro Sartori and direction and photography by Craig McDean.

The shots of the campaign see the actors engaged in a free, relaxed, amusing conversation, creating moments of positive energy, camaraderie and friendship, with the hills of Los Angeles in the background. Among friendly exchanges, laughs and memorable moments as Zegna’s claim states: “Today’s moments become the precious memories of tomorrow. Enjoy your moments.”

[Barbara Tassara]

‘TommyNow’ Drive Collection by Tommy Hilfiger

The Drive Collection is inspired by the high-adrenaline Formula One world: sportswear and accessories are for him and for her

With the participation of top model Gigi Hadid, the TommyNow collection by Tommy Hilfiger explores the high-adrenaline Formula One racing world, in partnership with Mercedes-AMG Petronas Motorsport.

Captivating garments, fast and casual, for the lovers of athletic clothes, immediately available both in stores and online. For him and for her, quilted jackets and parkas, tracksuits, sweaters and T-shirts, trousers, shorts and dresses, coordinated with accessories, sunglasses, watches and fragrances dedicated to the world of cars and an intense lifestyle.

Among the most innovative companies from a digital and commercial point of view, Tommy Hilfiger constantly launches the TommyNow capsule collections which are immediately available to customers along with immersive digital storytelling. Also available in the digital showroom and App dedicated to fashion and, in this case, to the passion for driving and engines.

The brand, part of PVH Corp., includes Tommy Hilfiger and Tommy Jeans, designs and sales high-quality occasion wear and athleisure, shoes and accessories such as eyewear, watches, fragrances, swimsuits, socks, small leather accessories, home decor items and suitcases. Today it is associated with iconic brands such as Calvin Klein, Van Heusen, Izod, Arrow, Speedo, Warner’s and Olga that are distributed in Italy and abroad. [Barbara Tassara]

Venice Biennale 2018: Republic of Korea

The installation ‘Spectres of the State Avant-garde’ projects into the future four huge projects realized in South Korea in the 1960s

The South Korean Pavilion at the Giardini houses, during the Biennale (open until 25 November 2018), the installation “Spectres of the State Avant-garde”, commissioned by Arts Council Korea and curated by Seongtae Park.

South Korean Pavilion, Giardini, 2018 [Photo Italo Rondinella, Courtesy La Biennale di Venezia]Four important projects developed by Korea Engineering Consultants Corp. (KECC) during the industrialization and modernization of South Korea in the ’60s and their contemporary reinterpretations by young South Korean architects who present their futuristic visions of national architecture are displayed and compared with models, photos, drawings and videos.
'Spectres of the State Avant-garde', South Korean Pavilion, 2018 [Photo Kyoungtae Kim]'Spectres of the State Avant-garde', South Korean Pavilion, 2018 [Photo Italo Rondinella, Courtesy La Biennale di Venezia]

                        'Spectres of the State Avant-garde', South Korean Pavilion, 2018 [Photo Kyoungtae Kim]

'Spectres of the State Avant-garde', South Korean Pavilion, 2018 [Photo Kyoungtae Kim]

'Spectres of the State Avant-garde' makes us reflect on the architecture of the past with the aim of highlighting the legacy left by the KECC and its influence on contemporary South Korean society. As evidence of this, architect Won Kim was invited to hold a lecture titled 'A Melancholy Afternoon in Yeouido ' during the vernissage of the Biennale. [Text Arianna Callocchia]

The Student Hotel Florence

A new hospitality concept: the first Student Hotel in Italy is for university students, tourists and co-working. With a gym and a swimming pool overlooking the Cathedral

Charlie MacGregor, founder of the European hotel chain The Student Hotel

The recently inaugurated Student Hotel Florence Lavagnini marks the Italian debut of The Student Hotel, a new concept of hybrid hospitality integrating the needs of students at the beginning of their academic career with those of experience-seeking tourists and those looking for temporary accommodation equipped with all comforts, and creates an ideal environment for co-working.Rooftop bar on the terrace of The Student Hotel in Florence

RooftopFounded by Charlie MacGregor, participated by several investment funds, The Student Hotel can already boast facilities in 11 locations, (Florence Lavagnini, Rotterdam, two facilities in Amsterdam, The Hague, Groningen, Eindhoven, Maastricht, Paris and two TSH Campuses in Barcelona – residences of the TSH group exclusively dedicated to students) and various openings in Italy have already been scheduled for the 2018-2021 period (Bologna, Rome, Florence Belfiore, Florence Manifattura Tabacchi). The total investment in Italy will be between 600 and 700 million Euros – good news for our country.

A suite of The Student Hotel Florence

The Student Hotel is not a traditional hall of residence at all. Students’ stay cannot exceed 10 months, therefore this is mainly a place to help freshmen cope with their new condition, in a cozy environment, equipped with all comforts.

The area dedicated to tourists features apparently Spartan rooms, actually equipped with all comforts, and in the communal areas are also a swimming pool and a gym, in addition to the kitchen.

The project of the Florence Lavagnini facility, located in a building called ‘Palazzo del Sonno’, a few minutes’ walk from Firenze Santa Maria Novella railway station and Piazza del Duomo, was developed by Archea, together with Rizoma for the interior design. Made in Italy furniture is well represented by Pedrali, Nobili Rubinetterie and, just like a Millennial would do, some valuable pieces like the Cactus by Gufram in the lobby.

[Roberta Mutti]

Co-working space

Kitchen and dining area

Allegroitalia Lords of Verona Condo Hotel

In the heart of Verona, a medieval palace has been transformed into a condotel: 32 luxury apartments equipped with home automation systems, curated by Simone Micheli

In Piazza dei Signori, in the center of Verona, an innovative form of hospitality has been inaugurated, the Allegroitalia Lords of Verona condotel, which comprises 32 studio, two-room and three-room apartments ranging from 50 to 110 sq m. This concept owes its name to ‘condominium and hotel’ and features apartments that can be booked even for a single night alongside other properties that are used as vacation homes and rented. The whole structure enjoys the same services and reception. It is managed by AllegroItalia Hotel & Condo, which runs other apartment hotels in charming places, from arts cities to smaller towns surrounded by breathtaking landscapes.

The ancient palace in Verona located in front of the Scala della Ragione, completely renovated and converted into a condo hotel

Going back to the city of Romeo and Juliet, the 32 luxury apartments located in the Casa della Pietà and the medieval tower result from the well-balanced combination between the past and the intervention curated by architect Simone Micheli.

The living room features light warm tones that characterize the interiors designed by Simone Micheli for Allegroitalia Lords of Verona

The ancient stone walls harmonize with the light colors of furnishings and surfaces. Natural light, entering from the many openings and coordinating with a curated lighting design, multiplies reflecting on mirrors and creates interplays of light and shadow that model the space, offering a general feeling of serenity and wellbeing.

On the walls of the apartments – which differ in typology but share the same elegance – pictures by photographer Maurizio Marcato create a continuum between outside and inside as well as reinterpretations of the city.


Lords of Verona, reception and welcome zone

The pictorial intervention by the students of “Liceo Artistico Carlo Anti”, a fine arts high school in Villafranca di Verona, turned the two stairwells into a work of art to be experienced. Lightness and strong visual impact are the characteristics of a contemporary installation that makes the great figures who made the history of Verona live again. [Text Chiara Sgreccia - Photo Jurgen Eheim]

A room where comfort and elegance meet

Bathroom of an apartment of Allegroitalia Lords of Verona


#Youngtalents: Astrid Luglio

Her projects are often inspired by food, its history and culture. Given the diverse nature of each experience, she has developed a multidisciplinary approach with a specific interest on the interactive aspect of a product or a space

After a degree in Product Design at NABA in Milan, Astrid Luglio started collaborating with several design studios, first in Milan, and then in Melbourne.

Tavola, produced by Abet Laminati

‘Tavola, produced by Abet Laminati, is a dining table with the tabletop made out of pRal, a solid, self-colored composite material that is made up of acrylate and natural minerals. It is light, resistant and decorative. The welded structure is fixed to the tabletop trough magnets.

Thebox ORDINE, DISORDINE, CAOS ph. Claudia Zalla

‘ORDINE, DISORDINE, CAOS’ a project by The Box with the support of Arper, curated by Davide Fabio Colaci Simple Flair, offered three young designers the chance to interpret the contemporary world through the lens of these three themes, highlighting design’s unique ability to condense the complexity of daily life. “My interpretation of the word DISORDINE consists in a composition of tableware made out of glass. Objects without a defined function that can be re-invented in infinite variations. Free shapes whose union compose  a mysterious and symbolic totem that amplifies the ritual and the emotional value of being at table” as declared by Astrid.

ORDINE, DISORDINE, CAOS’ a project by The Box with the support of Arper, curated by Davide Fabio Colaci Simple Flair

On the occasion of the Milan Design Week 2018, Astrid presents the exhibition ‘HOW&WOW Cooperazione’ (Isola district) with the Crafts Council Nederland and a new object for the exhibition ‘Souvenir di Milano’ at Brera Design Apartament (Brera Design District).

[Annamaria Maffina]