Famous Bathrooms, Cersaie 2019

This year' s special exhibition at Cersaie 2019 is Famous Bathrooms, a selection of settings inspired by popular personalities, curated by Angelo Dall'Aglio and Davide VercelliFamous Bathrooms showcases bathroom products in settings inspired by art galleries, with a few pieces selected for each set.

Cersaie 2019, Famous Bathrooms, the Beatles bathroom

The characters involved in the exhibition come from the most diverse fields, music, art, cinema, science, and more. From the Beatles to Sigmund Freud, from Coco Chanel to Piet Mondrian, from Le Corbusier to Maria Callas, the personalities will impress their own style in the bathroom, to create different designs that can be fitted in real spaces.

Famous Bathrooms, setting inspired to James Bond

Philippe Daverio , a renowned italian art critic, will introduce the exhibition. Displaying the best of made in Italy in bathroom furniture, the show highlights italian quality and unmistakable design. In the central area of the exhibition space, will be set up a special stage for talks and wine tasting.

Famous Bathrooms, setting inspired to Leonardo Vinci

Famous Bathrooms is the sixth in a series of special exhibitions - CerSea in 2014, CerStile in 2015, CerSail Italian Style Concept in 2016, Milleluci in 2017, and The Sound of Design Italian Style Contract in 2018. Previous exhibitions have been very successful with a total of 44,7000 visitors, confirming the high quality of the exhibition format.

See you at Famous Bathrooms, Hall 30Cersaie 2019, 23-27 settembre 2019, Bologna, Quartiere Fieristico

Info: Cersaie.it

London Design Festival 2019: London Design Fair

London Design Fair, now in its fourth year, was created in 2016 by the merger of Tent London, founded in 2007, and Super Brands. The Old Truman Brewery, in London East End, is one of the largest breweries in the world at the end of the 19th century, and it has been hosting the event for a few years now, which is ideally located in the post-industrial atmosphere of the old brewery.

London Design Fair 2019, Studio Hanna Whitehead, Crossovers

Events and highlights of the London Design Festival 2019

London Design Fair 2018, Design from South of Italy

For some years now, the London Design Fair plays a key role at the London Design Festival, attracting over 29,000 visitors, most of them professionals, who have the chance to look at products for the interior design by brands and designers from over 40 countries abroad. The London Design Fair features emerging and already well-known brands with a strong international presence.

London Design Fair 2018, Swedish Design Pavilion

In 2019, London Design Fair hosts 550 exhibitors, including many international collectives, from Italy, Mexico, Peru, and Hungary. The Milk Stand, managed by Design-Milk, will be an opportunity to buy objects by American brands; Crossovers, organized by the Adorno platform, will be the stage for about 100 designers with collectible design pieces. To further promote high craftsmanship, as well as British craftsmanship, the show set up the International Craft Pavilion. And to sit and relax, the Ole & Steen Café serves bread and cakes from Denmark.

Antrei Hartikainen, Crossovers

London Design Fair 2019: international design

Every year, the London Design Fair hosts a guest country. The Guest Country pavilion in 2019 is the United Arab Emirates. As a representative of the Arab Emirates, the Irthi Contemporary Crafts Council will present its first collection of handmade objects by over forty artisans employed in the Bidwa social development program of Irthi, a project that promotes women financial independence.

London Design Fair 2018

Crossovers by Adorno

Adorno, the Danish platform for collectible design, presents Crossovers, a selection of around 100 exhibitors, set up by curators from different countries. Attendances will be: Belgium by Elien Haentjens; Denmark by Pil Bredahl; Finland by Sebastian Jansson; France by Francois Le Blanc; Iceland by María Kristín Jónsdóttir and Hlín Helga Gu-laugsdóttir; Italy by Annalisa Rosso and Francesco Mainardi; Mexico by Annalisa Rosso and Francesco Mainardi; Norway by Kråkvik and D'Orazio; Sweden by Paola Bjaringer; Switzerland by Davide Fornari; Turkey by Gokhan Karakus. Besides, the Lausanne-based studio Panter & Tourron will be exhibiting the ANC collection of stools and lamps, and the designer duo Troels Flensted and Ragna Mouritzen of Flensted Mouritzen will be presenting the Revolve collection.

Ragna Mouritzen & Troels Flensted, Crossovers

Made in Italy at London Design Fair 2019

In collaboration with ITA (Italian Trade Agency), the brands made in Italy furnish an 'Italian loft', which hosts many Italian top brands, including Ceramica Bardelli, Ceramica Globo, Alterego Divani and Maiullari Cucine. Among the Italian exhibitors at London Design Fair 2019, we can also mention the Italian lighting solutions group Linea Light, which is taking part in 'd(arc) room', with Delta Light and Buzzispace, a Belgian office furniture/contract company.

Italian Design Loft

Info: Londondesignfair.co.uk

Old Truman Brewery, 26 Hanbury Street, London E1 6QR
19-22 settembre 2019

Events and highlights of the London Design Festival 2019

London Design Festival 2019: Designjunction

At London Design Festival 2019, Designjunction returns to King's Cross. The exhibition is one of the main events of the London Design Festival (the others are 100% Design, Focus, London Design Fair), along with hundreds of small-scale events. The 2019 edition hosts over 200 brands, in different locations, around the UAL Central Saint Martin college building.

Events and highlights of the London Design Festival 2019

Designjunction 2017

Designjunction 2019: Cubitt House and Cubitt Park

From 19 to 22 September, Designjunction will be located at Cubitt House, the pavilion next to the Coal Drops Yard, the site recently re-designed by Sir Thomas Heatherwick. Cubitt House hosts brands of furniture and lighting.

Designjunction 2017, Cubitt House

As an addition to Cubitt House, the exhibition continues in another facility, Cubitt Park, which adds more space for young designers and well-known brands.

The Canopy

The Canopy, a heritage protected wrought iron structure, will be home to over 70 temporary stores and emerging designers, with a focus on fashion accessories, electronics, ceramics, glass, tableware, and stationery.

Designjunction 2017, The Canopy

In 2018, more than 200 brands and designers attracted more than 27,000 visitors, both professional and general public.

King's Cross, il nuovo Design District

Therefore, King's Cross, which debuts as an official Design District at London Design Festival, features a rich program of exhibitions and activities, besides Designjunction. In the Coal Office, the Tom Dixon headquarters, adjacent to the Coal Drops Yard, 'TOUCHYSMELLYFEELYNOISYTASTY' will be a kind of festival within the festival, with new product launches, talks and conferences, and of course impressive settings in Tom Dixon's space.

Coal Drops Yard, King’s Cross

Designjunction: emerging brands and established names

The setting of the area will be enhanced by the King's Cross Light Tunnel, the space hosting the Rado Star Prize UK 2019, both for the exhibition and the award ceremony. Among the new products at Designjunction, Verpan, the Danish company producing Verner Panton products, will be presenting three new products. The Flex chair, the Hive pendant lamp, and the Reflect Grey table lamp have never been in production until now.

Designjunction, with new management since 2018, since its very first edition is a platform for experimental design, focusing on small or high profile companies, which however are strongly design-oriented.

Gufram, Designjunction 2018

Among the exhibitors, Designjunction hosts the best emerging British brands, active in the design industry in the broadest way, thus including furniture, lighting, textiles, fashion accessories, tableware, tech gadgets.

Among the Italian brands, we can also mention Ethimo, which presents some new products, including the new collection by Paola Navone, launched in preview at the Milan Salone del Mobile 2019.

King's Cross and the settings

The impressive location also is perfect for a variety of striking exhibitions, set up in front of the UAL Central Saint Martin, in Granary Square, and throughout the surrounding area, which extends as far as the Coal Drops Yard, where Martino Gamper's two installations, Disco Carbonara and Idiosincratico, are also located: yet another reason to visit Designjunction 2019.

Designjunction 2019, Disco Carbonara, setting by Martino Gamper

Info: Thedesignjunction.co.uk

Events and highlights of the London Design Festival 2019

London Design Festival: 100% Design 2019

100% Design, the London exhibition dedicated to interior design, industrial design, finishes, and materials, celebrates its 25th edition in 2019. From 18 to 21 September, many emerging brands, renowned firms, designers' collectives, different countries and a rich program of conferences, with internationally renowned designers and architects, will welcome the visit of over 27 thousand regular visitors.

The complete talk program, on 100% Design website

100% Design 2018

Events and highlights of the London Design Festival 2019

Detail London: luxury interior design

The 25th-anniversary edition will feature many novelties. Detail London, which will be set up in a Victorian reception room, is attracting a lot of attention.

Wallpaper Nara, by Glamora

It will be home to high-end design furniture and materials, making Detail London the new destination for interior designers in the luxury range. Besides, this section will have its entrance, on Olympia Way, but will be in direct communication with 100% Design.

Graypants cardboard lamps, at 100% Design 2018

Design London: designer and super-brands

One of the most visited areas of the exhibition is always Design London, which again this year hosts the best brands in the world - including Arper, Benchmark, Dare Studio, Boss Design, Antonio Lupi.

Booth Antonio Lupi, Milan Salone del Mobile 2019

Design London will also host the designers of 06D Atelier, Italians who founded an English studio, the Swedish brands Ga..rsna..s, Bsweden, and finally, always representing Italy, Da a, an emerging brand.

06D design studio: Mauro Fragiotta and Francesca Adami. Photo Fabio Nova.

Benchmark takes advantage of 100% Design to launch Sage Collection, a range of furniture designed by David Rockwell, inspired by the philosophy of the brand, respectful of the environment and people.

Sage Collection, by David Rockwell for Benchmark

New entry: Finland

'A Sense of Finland', curated by Anglo-Finnish designer Hanna Laikola, with the Tapio Anttila Collection and Polar Life Haus brand, is another novelty of the next edition. The exhibition consists of a Polar Life Haus, the popular Finnish wooden house, which will host the best Finnish furniture products, with a setting recreating sounds and scents of Finnish life and leads visitors to immerse themselves in the everyday life of nature.

Read also: Finland at Milan Design Week 2019

A Polar Life Haus

Instagram and the interior design

Social networks influence communication, and a trade fair could not stay out of it. 100% Design set up a special Instagram section, where different interior designers, including Charlotte Rey, Duncan Campbell, Lee Broom, and Suzy Hoodless, create 'Instagram kiosks', with inspiration from the social network.

Da a Collection

Finally, in 2019 is back Design Fresh, which celebrates emerging designers and brands. Selected by Barbara Chandler, editor at Home & Property pages at the London Evening Standard, this year's designers are the perfect follow-up to the talent displayed in 2018.

Emerging brands, Studio Nuup

See you in London, September 18-21, for the 25th edition of 100% Design.

Events and highlights of the London Design Festival 2019



Temporary architecture: "Magic Walls", from Casacor Sao Paulo 2019

Brazilian architect Leo Romano took part in Casacor Sao Paulo 2019 with "Magic Walls" (Paredes Magicas), a project that uses living space horizontally and vertically.

Leo Romano, Paredes Magicas, Casacor Sao Paulo 2019

"Magic Walls" is a loft with an area of 100 square meters and very high ceilings, which houses a large living room with open kitchen and dining area, a loft study area, the bedroom and bathroom split in two floors.


Thanks to the idea of allocating functions within MDF "boxes", space is better used, and the living area is enlarged. Walls and ceiling are covered with metal, which creates a "container" effect.

Leo Romano, Paredes Magicas, Casacor Sao Paulo 2019

"Paredes Magicas"

The different rooms, both on the loft and on the ground floor, are therefore contained in painted and stacked MDF "boxes"; the space is thus larger and organized, and it is no coincidence that Leo Romano called the house "Paredes Magicas" (Magic Walls). The walls of the "boxes" become additional furnishing elements, simply by changing colour.


Best Brazilian design

Furniture includes several iconic pieces from Brazilian design, with products designed by Oscar Niemeyer, Claudia Moreira Salles, Giuseppe Scapinelli, Jorge Zalszupin, as well as art objects created by the artist Ieda Jardim.

Finally, to try to make the construction as sustainable as possible, all walls, ceilings and floors coverings and cladding are installed so that they can be reused after the end of the event.

Reverse shot of the dining area

Discover also:


Temporary architecture: Casa Dendê Duratex, from Casacor Sao Paulo 2019

Architect Nildo José completed his first full house project in Casacor Sao Paulo 2019. A residence of 155 square meters, consisting of a large living room facing the garden, a dining area, a bedroom, a bathroom and a kitchen. The project combines many original solutions, mixing essential and very sophisticated elegance with authentically Brazilian elements, taken from the architecture of Bahia, the author's birthplace.

A view to the "Gourmet Island", with two easy chairs by Jorge Zalszupin

Casa Dendê Duratex (House Dendê Duratex) - that' s the name of the project - is a variation of different white, a color that visually amplifies the space, and allows you to interact with the sunlight, so strong in the tropical latitude, to become a founding element of every architectural project.

Read also Casa Contêiner Cosentino, Casacor San Paolo 2019

House Dendê Duratex, design Nildo José, Casacor Sao Paulo 2019

Duratex, a Brazilian company specialising in melamine, laminate and MDF panels, supplied many of the covering materials, including movable lattice walls containing the bathroom and kitchen.

The kitchen, inside a 'box' with folding doors, which contains the bathroom, on the opposite side.

Bathroom and kitchen appear and disappear

Bathroom and kitchen are some of the most interesting features of the project, being both located in a sort of 'box', with movable walls that can be folded up like a book.

Read also Deca Lab by Ricardo Bello Dias at Casacor Sao Paulo 2019

The bathroom, inside a 'box' with folding doors, which contains the kitchen, on the opposite side.

The walls consist of melamine panels composing a large white lattice, allowing light and air to pass through even when closed, to hide the technical areas of the bathroom and kitchen.

Detail of the bathroom, with faucet by Deca

The same latticework cuts out a large rectangle in the ceiling, above a skylight, to get air and natural light, precious elements for the microclimate at the latitude of the Tropics.

Opposite view of the living room; wall lamps designed by Bernard Schottlander in the 1950s

The natural stone flooring is the ideal complement to the large windows facing the garden of the "Espadas de São Jorge" - designed by Bia Abreu, and fill the living room with light, leading to a dining area, or Gourmet Island, inspired by the interiors of French architect Joseph Dirand.

Read also Casa Contêiner Cosentino, Casacor San Paolo 2019

A different view to the "Gourmet Island", with the box of the kitchen totally closed, and an easy chair by Jorge Zalszupin

The dark wood wall and ceiling cladding are inspired by the Jacaranda wood, a typical Bahia tree; the other contrasting light-colored coverings are also inspired by the beach huts.

Read also Deca Lab by Ricardo Bello Dias at Casacor Sao Paulo 2019

Bedroom, with large partition-headboard

Vintage and contemporary furnishings

The furniture is made up of design classics and contemporary products. The living room houses a Bowl armchair, designed by Lina Bo Bardi in a single prototype in the fifties, and produced for the first time by Arper in 2012.

Casa (House) Dendê Duratex, design Nildo José, Casacor Sao Paulo 2019

Next to it, again in the living room, two Zanine Caldas armchairs and white wall lamps by Bernard Schottlander, also from the 1950s. In the dining area, easy chair Dinamarquesa by Jorge Zalszupin; in the bathroom and the kitchen, white taps by Deca complete the elegant and essential atmosphere.

Foto: Denilson Machado – MCA Estúdio

Vista sul giardino di

Read also Casa Contêiner Cosentino, Casacor San Paolo 2019

Read also Deca Lab by Ricardo Bello Dias at Casacor Sao Paulo 2019


Temporary architecture: Casa Contêiner, from Casacor São Paulo

Following the Deca Lab by Ricardo Bello Dias, (read here), here is another temporary architecture from Casacor San Paolo 2019, the Casa Contêiner (The Container House), a project by the architect Marilia Pellegrini, which promotes sustainability and reuse.

Casa Contêiner Cosentino, design by Marilia Pellegrini, Casacor São Paulo 2019. 

The reuse of containers to make homes is not really new; however, architect Marilia Pellegrini aims to show that even in a container you can make fascinating settings, in addition to reducing costs, simplifying construction techniques and speeding up the completion of the project.

Read also Deca Lab and Ricardo Bello Dias: a lab for the house fo tomorrow

Casa Contêiner Cosentino, design by Marilia Pellegrini, Casacor São Paulo 2019. 

A complete house in 60 square meters

The Casa Contêiner (Container House Cosentino) occupies an area of 60 square meters, resulting from the combination of two 40-foot containers. This space includes a living room, dining area, kitchen, bedroom, laundry room, and a large, comfortable bathroom.

Casa Contêiner Cosentino, design by Marilia Pellegrini, Casacor São Paulo 2019. 

The concept of the environment is inspired by the culture of Japanese homes, with a very rational use of space; the white and minimal mood completes the atmosphere, confirming the beauty and elegance of the house.

Dekton in white color and Carrara marble-like finishing for the essential mood

The facade cladding, floors and sunshade panels are made of Dekton, a solid surface produced by Cosentino. Dekton, also made with white Carrara marble finish, is a material highly resistant to aging, abrasion, stains, sun rays, and allows to have a seamless finish for the interior and exterior of the house.

Casa Contêiner Cosentino, design by Marilia Pellegrini, Casacor São Paulo 2019. 

The result is an essential house with a strong personality, thanks also to the furniture, which includes several pieces designed by international designers and made in Italy, including the wardrobe of the bedroom, by MisuraEmme.

A complete house, with the garden

Casa Contêiner's project also includes an outdoor area with a garden, 90 square meters in size, with fruit trees and a bench made up of 204 slabs of Brazilian granite, creating a sculptural spiral.

With such an arrangement, the container becomes a housing solution that satisfies every living need, even from the style angle, for an increasingly nomadic generation.(Roberta Mutti)

Read also Deca Lab and Ricardo Bello Dias: a lab for the house fo tomorrow


HOMI Milano: the debut of HOMI Outdoor

Starting from 2019, HOMI Milano will be made up of three shows. HOMI, the Lifestyle Trade Fair, will be held annually, in January; the range of products for the home will be completed by HOMI Outdoor, dedicated to outdoor living, which will be held in September.

HOMI Jewels & Fashion, the exhibition dedicated to jewels and accessories, will be held every six months during the Milan Fashion Week.

This differentiation has been required by the market, where stores are increasingly specialized and customers are very selective and well-informed. Exactly to meet these needs, HOMI becomes a highly specialized platform, able to offer added value to the several ever-growing sectors on the global market.

HOMI Outdoor

The new exhibition dedicated to outdoor environments, held every year in September, will offer an opportunity to discover the most innovative solutions dedicated to all outdoor spaces – balconies, terraces, gardens – and the latest trends in decoration.

HOMI Outdoor Home & Dehors, September 13-16, Rho-FieraMilano

The Outdoor industry

In Italy, there are 1,430 companies in the outdoor furniture industry, with a turnover of €5 billion. Of these, €1.8 billion are generated by companies based in Lombardy, accounting for 16% of the total, followed by Veneto, Tuscany and Sicily. As for companies’ turnover, Milan ranks first, with €488 million, followed by Bergamo, with €404 million, and Brescia, with €377 million. Naples, on the other hand, ranks first for the number of companies, over 800, followed by Rome and Milan, about 700, Padua and Turin, almost 600. Finally, 20% of the companies have a foreign owner, and 8% are run by people under 35.

HOMI Outdoor

The first edition of HOMI Outdoor will be held from 13 to 16 September 2019. It will be a new exhibition format dedicated to products and accessories for outdoor spaces, which are now an integral part of living spaces.

In particular, the Creazioni area has been confirmed, reaffirming the popularity already experienced during the previous editions of HOMI, thanks to the increase in product types included within the format of HOMI Outdoor.

The Outdoor Trends

Gli arredi per esterni stanno sempre più avvicinandosi all’arredo per gli interni, con materiali che durano nel tempo, di forme e colori sempre più ricercati. Materiali naturali, come paglia o rattan, sono sempre più utilizzati per gli arredi, affiancando piatti e bicchieri ricavati dalla pietra, o da resine che durano nel tempo. Una ricerca di qualità e un ritorno alla natura al tempo stesso.

HOMI Outdoor is addressed to professional operators and offers solutions for any space: from every room of the house, to the balcony, the terrace and the garden. An open and versatile project that enhances all the latest trends in decoration, furnishing accessories and gifts, both inside and outside the home.

HOMI Outdoor Home & Dehors, September 13-16, Rho-FieraMilano

Info: Homimilano.com,   Homioutdoor


Ricardo Bello Dias at Casacor São Paulo: a Lab for the house of tomorrow

Casacor is an exhibition of interior architecture, held for over 30 years in South America, and now it features 23 editions, one of which is in Miami. The 2019 edition of São Paulo, Brazil's 33rd, features 75 interiors and gardens, designed by as many architecture studios, which explore contemporary living in different styles and ways. Temporary architectures, which last for about two months, and give different insights into today's home. Casacor São Paulo 2019 is open until August 4 at the Jockey Club, in São Paulo.

Deca Lab, Casacor São Paulo 2019, design by Ricardo Bello Dias

Ricardo Bello Dias and the Deca Lab

The 2019 edition features many interesting projects, which we will review in a few episodes. Let's start with Deca Lab, for different reasons. First of all the author is Ricardo Bello Dias, an Italian-Brazilian architect, who lives and works in Italy since more than 25 years, and collaborates with many of the best brands of Made in Italy. 

Ricardo Bello Dias

Moreover, Deca is global sponsor of Casacor, and just in this edition it supplied products for 17 bathrooms, 32 kitchens, 7 bathrooms for the public and 9 other settings.

Deca Lab, Casacor São Paulo 2019, design by Ricardo Bello Dias

Deca Lab, curated by Ricardo Bello Dias, as said, is a conceptual space with real products. It looks like a spaceship and does not go unnoticed, even in such an articulated exhibition area.

Read also: Casa Contêiner Cosentino (Container House), a project by Marilia Pellegrini

Deca Lab, Casacor São Paulo 2019, design by Ricardo Bello Dias

From an architectural point of view, it is set up as a small spaceship, partly resembling the Enterprise by "Star Trek" and partly the Space Station 5 by "2001: A Space Odyssey". It provides settings for different uses, and also features some prototypes of faucets to be launched next year in the Deca collections.

Deca Lab, Casacor São Paulo 2019, design by Ricardo Bello Dias

The "Krebs Cycle of Creativity" - the scheme developed by Neri Oxman, architect and designer, researcher at MIT Media Lab, where she founded the Mediated Matter research group - is the basis for the development of the Deca Lab. A virtuous circle where Art, Design, Science and Engineering nourish each other, taking advantage of the mutual collaboration.

Read also Casa Dendê Duratex, a project by Nildo José

The sensory faucets

Studio Bello Dias thus came to design products which offer new ways to interact with the surrounding objects, exploring sensoriality. So the faucets open and close by bending or stretching, or by skimming a magic circle, or a knob. Essential gestures which sum up the simplicity of a minimal product, enhanced by materials such as steel, bronze and copper, with equally sensual finishes, nearly warm and soft.

Deca Lab, Casacor São Paulo 2019, design by Ricardo Bello Dias

A Lab where research and design follow the same path, inviting us to think about the environment, always looking for new solutions to improve the quality of life through a better quality of production, more ethical and responsible. (Roberta Mutti)

Deca Lab, Casacor São Paulo 2019, design by Ricardo Bello Dias

In the short video from the Instagram profile of @rosaliacipullo, the faucets with the different "sensory" opening mechanisms.

Read also: Casa Contêiner Cosentino (Container House), a project by Marilia Pellegrini

Read also Casa Dendê Duratex, (House Dendê Duratex), a project by Nildo José


Jonathan Ive, Marc Newson, the electronics design and its evolution

A few days ago, Jonathan Ive announced that he will leave Apple, after over 25 years of a fruitful collaboration that revolutionized the look of consumer electronics. Jony (Jonathan) Ive joined Apple in 1992, before Steve Jobs’ return as CEO, and has been Head of Design for the Cupertino-based company for several years now.

Since 1998, with the help of the Apple design team, Ive has designed PCs, laptops, smartphones, tablets and watches that have significantly changed the relationship with the technological object, making it an object to show and easier to use, thanks to the extreme simplification of functions and accessories.

iPod nano

It is commonly said that Jony Ive drew inspiration from Dieter Rams and iconic Braun products. Indeed, some products are remarkably similar to Braun products (Power Mac G5, iPod, iMac 2005), but the technological simplification of some functions of the first iPod, for example, such as the click wheel, was inspired by Bang & Olufsen (another brand known for its elegant and minimal products).

Until 1998, when the first iMac was launched, PCs – including Power Macintosh PCs – used to be grey boxes with grey screens. The first iMac was highly innovative, both from a functional and a formal point of view. It was made up of a single body that contained everything, both PC and screen, in a colorful and translucent plastic shell. It was the first with USB ports and without parallel, serial or SCSI ports, and the design included also the keyboard and the mouse, made of the same plastic. An opening on the top of the case served as a handle.

Apple iMac

The evolution of desktop PCs continued with the following models of iMac, which gradually shifted to white, first with the model with the round base (2002), and later with the all-in-one that has arrived to nowadays. White, that particular shade of white known as “Apple white,” is among the new features introduced by Ive.

iMac G4, 2002

Laptops have undergone the same evolution. Starting from 1999, with the first iBook, available in Blueberry and Tangerine, to the iBook G3, the first iBook with a white polycarbonate case, to the Unibody MacBook Pro, a single aluminum case, up to the ultra-light MacBook Air. Every formal evolution brought with it just as much technological innovation.

iBook G4, 2003, with a white polycarbonate shell

The gradual disappearance of cables thanks to Wi-Fi; the elimination of the CD well ahead of its competitors, but especially the user interface, which was simplified to become user-friendly – but not only. The wallpaper in a color matching the external shell, the endless possibilities of changing wallpapers and icons – ancestors of emojis – brought technology to a much wider audience.

MacBook Air, foto Ryan Morse

The research, innovation, and design of Apple products have always been associated with higher than average prices, partly justified by the actual research content, partly due to the company’s marketing strategies.

In 2001, with the launch of the iPod and the iTunes platform, Apple entered the entertainment industry, the source of many successes for the Californian company. Perhaps it was in 2007, with the first iPhone, that Apple began to move into an increasingly exclusive market segment. The latest versions of iPhone have increasingly high prices that fans of the company (we can safely call them ‘fans’ since Apple has managed to create a community) are willing to pay, while fewer new customers are willing to do the same.

Ipod Classic

In 2010, Apple introduced the iPad, one of the first tablets. A market segment that perhaps will not last, but 10 years ago it was an authentic revolution.

The first iPad, 2010

In 2015, Apple launched Apple Watch, the first project resulting from the collaboration between Jonathan Ive and Marc Newson, who started collaborating with Apple in 2014. And Newson might have had some influence on the evolution of Apple products, which seem to target an increasingly exclusive audience.

In the meantime, something must have changed. A few days ago Jonathan Ive announced that he will leave Apple to open his own design studio in collaboration with Marc Newson, renowned for many iconic furnishing products and for the exclusive luxury of many of his projects, from the interiors of private jets to Riva motorboats, Louis Vuitton suitcases, and much more.

Restiamo dunque in attesa dei nuovi progetti del team Ive-Newson, che si chiamerà LoveFrom.

In the featured image, the new Apple Park in Cupertino, a project by Foster + Partners, whose interior design was supervised by Jony Ive.