#Designgoeson: Salone del Mobile.Milano postponed until 13-18 April 2021

#Designgoeson: Milan’s Salone del Mobile has been rescheduled; it will be held from 13 to 18 April 2021. Here’s why the Salone del Mobile cannot be replaced and why some things are already changing

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Living Nature exhibition, Salone del Mobile 2018

The exacerbation of the Covid-19 health emergency, which is affecting almost every country worldwide, has prompted the decision to postpone the Salone del Mobile until 2021. The board of the Salone del Mobile tried to stick to the June dates scheduled last February, but the much-worsened situation left no choice but to postpone it.

The next Salone del Mobile will be held from 13 to 18 April 2021. The edition celebrating the 60th anniversary of the Salone del Mobile will host, in addition to the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, Workplace3.0, S.Project and the SaloneSatellite. All biennial exhibitions will also be held in 2021. In addition to Euroluce, already scheduled for 2021, there will also be EuroCucina, with its collateral event FTK – Technology for the Kitchen and the International Bathroom Exhibition.

Discover also the Salone del Mobile 2019

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Closing party Salone del Mobile 2019

Salone del Mobile.Milano: a 60-years-long story

It has never been easy to define the Salone del Mobile di Milano. Born in 1961 as a furniture fair, also to promote exports, the Salone del Mobile has always been focused on the cultural aspects of the show. Already in 1965, a large exhibition space was dedicated to shows with no commercial end, just to spread the value of design. And, since the 1970s, companies have invested heavily in exhibition design, creating a culture of exhibition design as temporary architecture.

Read also Temporary architectures: the booths of the Salone del Mobile

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Boffi De Padova booth at S.Project, Salone del Mobile.Milano 2019

Milan Design Week and Fuorisalone

Over the years, the Salone del Mobile has grown into the world’s leading lifestyle event, also thanks to the Fuorisalone, the set of collateral events held in Milan during the Salone. That’s how the Milano Design Week was born, an event that attracts over 400,000 people every year. 400,000 people that sleep, eat, move, engaging over 23,000 local businesses in their daily activities. Salone, Fuorisalone, Milano Design Week have, thus, become complementary to the city, an essential part of Milan’s yearly cultural and tourist offer. Moreover, the pavilions of Rho Fieramilano, are well connected to the center of Milan and, thanks to high speed trains, to the cities of Turin and Bologna.

Discover also DDN Phutura, DDN Fuorisalone event

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Closing party Salone del Mobile 2019

Is it possible to replace the Salone del Mobile? No, here’s why

Despite the demand for a digital platform to somehow replace the Salone del Mobile, it is clear that no kind of virtual communication can replace the Salone del Mobile.Milano. Both for its deep connection with the city of Milan, which hosts about 400,000 people every year, and for the “physicality” that characterizes furniture as a product, in particular a high-quality product such as Italian furniture.

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Closing party Salone del Mobile 2019

The entrepreneurs interviewed by Designiffusion.com in the #Designgoeson section generally agree on some key points. A leitmotiv is that the only thing that can replace the Salone del Mobile di Milano 2020 is the Salone del Mobile di Milano 2021. Another fundamental point is that in the near future it will be necessary to invest a lot in communication, taking advantage of all the tools made available by new technologies.

Read the interviews of #Designgoeson

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SaloneSatellite 2019

Therefore, the scenarios that are currently being outlined seem to lead to a slightly different future. While it will be difficult for some time to consider completely replacing trade fairs, it is also true that the experience of isolation has forced everyone to deal with remote working. Discovering, as a result, that different commercial, administrative and communication functions can be easily carried out from home. And this will probably lead to many changes, which will certainly not be immediately noticeable but in the long run they will affect also communications.

Read also Eurocucina 2018

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Shape kitchen by Poliform, at Eurocucina 2018

Discover also DDN Phutura, DDN Fuorisalone event
Read the interviews of #Designgoeson
 


#Designgoeson: Daniele Mazzon and Cristina Rubinetterie

#Designgoeson: Designdiffusion.com talks with Daniele Mazzon, General Manager of Cristina Rubinetterie, about the importance of communication to overcome the emergency

What are you doing to overcome the Covid-19 health emergency?

Even before the decree of the Presidency of the Council, we, at the company, were already making preparations to close. We finalized the last shipments and, on March 24, we suspended production. However, the offices that can do it, are working remotely. We have provided employees performing necessary functions with a laptop and a smartphone. In this way, some activities, such as marketing and communication, which are vital, can be carried out remotely. The sales department, on the other hand, has been working remotely for some time now, so it has just continued to work the way it did before. The commercial part will never stop because the halt due to Covid-19 is moving randomly and there are countries, such as China, Korea, the Far East in general, where they have already started working regularly, after the forced stop.

Discover home office solutions

What consequences will this unforeseen stop have on Made in Italy furniture and the industry in general?

It is not easy to predict the impact of this worldwide stop. First of all, it will depend on its duration: two months will have an effect, but, if it lasted for four months, the effect would be quite different. Of course, even two months could have a disastrous impact on our industry. That is why I hope for a strong intervention on part of the government, implementing measures to help small and medium-sized enterprises. Smaller companies will need a lot of help, and it will be necessary to support them with decisive measures to allow them not to succumb to the economic crisis that will follow the health emergency.

Read also #Designgoeson: Filippo Santambrogio, Viva Porte and China

Read also #Designgoeson: Massimiliano Messina and Flou, design and Covid-19

The health emergency and communication

What are the best tools to overcome this temporary lack of physical means of communication (trade shows, presentations, meetings)?

In 2020, we will deal with two problems. First, there will be no Salone del Mobile di Milano. Second, and related to the first, for some months, there will be severe restrictions on both domestic and international travels. From a strictly commercial point of view, the absence of the Salone del Mobile and of the International Bathroom Exhibition might be less serious than we may think; it depends on how close we will be to our customers – which applies to both Cristina Rubinetterie and all the other companies.

Discover also #Designgoeson: How China is recovering

Discover also #Designgoeson: Roberto Gavazzi and Boffi | De Padova, the health emergency and international markets

On the other hand, from the point of view of communication, we will need to adopt different strategies, and perhaps invent something new. Social media and new technologies will certainly help us maintain client relationships. As for the presentation of new products or the new catalogue, contemporary media are a big help.

Communication: the role of trade shows

As far as trade shows are concerned, however, I am not so sure that we can do without them, at least because they allow us to meet clients and potential clients. The fair is the ideal place to talk with people, to exchange ideas with agents, and to meet them all at the same time. Furthermore, although it is doubtlessly possible to present a product remotely, then it becomes necessary to touch it, and the ideal place for this is a trade fair.

If the Salone del Mobile and, as a consequence, the International Bathroom Exhibition were not held, we hope that at least Cersaie will. The public of the Bologna fair in is very different from that of Milan, and it is an important fair, in which we have been taking part for years. In any case, we will make a virtue out of necessity, and we will try to make the best possible use of the opportunities offered by new technologies.

Discover also Maurizio Riva: Riva 1920 and communication as a means to rise again

 


#Designgoeson: Maurizio Riva, Riva 1920 and the importance of Italian know-how

#Designgoeson: Designdiffusion.com talks with Maurizio Riva, founder of Riva1920, about the possible scenarios and the importance of Made in Italy

What measures have been taken at Riva1920 to face the Covid-19 health emergency?

We have started reflecting on the situation from the very first days of the emergency. My siblings, Davide and Anna, and I decided to suspend production, and we closed our plants, offices and showroom on March 12. It would have been quite complicated to avoid exchanges and respect social distancing since our artisanal production requires also considerable manual skills. Therefore, we deemed it appropriate to immediately suspend all activities within the company to protect the health of our employees. The sales department, the technical department and the marketing department, as well as all remote functions, are working from home.

Discover home office solutions

Riva1920 has decided to suspend every activity within the company, mainly to protect the health of our employees. Anything else takes second place now that there is a health emergency in progress.

Discover also #Designgoeson: How China is recovering

Discover also #Designgoeson: Roberto Gavazzi and Boffi | De Padova, the health emergency and international markets

What are the scenarios for the future, after the emergency?

It is not easy to foresee the future; we can only make a few assumptions. When we get out of this emergency, at first, we will be very happy we have overcome it, but, at the same time, we will be really sorry for all the people who will have lost their lives because of this invisible enemy. From an economic point of view, we hope that companies gradually resume their rhythm, without closing. Any company lost would not mean just a loss in terms of productivity but also in terms of know-how. The strength of made in Italy and Italian excellence has a solid base resulting from this know-how.

Read also Nicola Coropulis: Poltrona Frau and the global market

In this rather delicate and sad picture, Riva1920 has recently received demonstrations of great solidarity and sympathy from some international clients. Some of our Chinese partners, for example, donated us masks, and we offered a considerable number of them to some local Italian Red Cross offices. We want to be very close to them, and our thoughts go to all healthcare workers who have been put to the test by this emergency.

The health emergency and the Salone del Mobile

It is very difficult to make predictions about the Salone del Mobile 2020. First of all, we must take into account the health risk and the fact that attendance would be at least halved compared to the previous edition. There are many aspects to examine. It is necessary to consider all aspects, because the Salone del Mobile di Milano represents a very important investment for the exhibitors.

Finally, I hope that, at the end of this emergency, companies will be able to carry out initiatives and activities to support and engage young people, who are our future.

Read also #Designgoeson: Filippo Santambrogio, Viva Porte and China

Read also #Designgoeson: Massimiliano Messina and Flou, design and Covid-19

 


#Designgoeson: Nicola Coropulis and Poltrona Frau Group

#Designgoeson: Designdiffusion.com talks with Nicola Coropulis, CEO Poltrona Frau, about the health emergency and the future of Made in Italy design

March 23, 2020 update: from March 25 to April 3 all nonessential manufacturing activities are shut down by government decree

How is Poltrona Frau dealing with the Covid-19 health emergency? What measures have been implemented?

As Poltrona Frau, together with our group Lifestyle Design, we moved before the emergency exploded. As early as the 22-23 February weekend, with a crisis committee, we started drawing the various measures. Together with the CEOs of the Italian companies of the Group, Poltrona Frau, Cappellini, Cassina, the Regional Manager of Janus et Cie, the human resources managers of all the brands and, of course, the Group’s CEO, we adopted measures that came into force on February 24.

Nicola Coropulis

Smart working for offices

We have limited attendance in the offices in Milan and Tolentino implementing smart working, and encouraged the use of left-over vacation days and parental leave. In order to further reduce the movement of people within the company, we have also separated production departments. All the areas within the plant have been circumscribed, with the obligation to respect social distancing. Before the decree of March 8, we were already aware of the situation and ready to manage the acute phase of the emergency. Today, a significant share of our office staff is working from home.

Discover home office solutions

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D.R.D.P, two-seater sofa by Roberto Lazzeroni for Ceccotti Collezioni

On the other hand, production departments will work until March 24 to complete the last activities, using protective equipment, in spaces that have been sanitized with a special treatment. Finally, as a guarantee for all employees, we have set up an insurance policy in force from March 17 to December 31, 2020 that offers guarantees for the possible serious health consequences of the virus. On the other hand, Ceccotti Collezioni, the Cascina-based company that has been part of the Poltrona Frau group since 2018, closed its plant as early as March 16, still guaranteeing shipments.

Read also #Designgoeson: Filippo Santambrogio, Viva Porte and China

Read also #Designgoeson: Massimiliano Messina and Flou, design and Covid-19

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Teresa chair by Roberto Lazzeroni for Ceccotti Collezioni

Has an international group such as Lifestyle Design been able to harmonize the closures in the various countries?

Measures are the same in all countries, although, of course, we conform to the regulations of local governments. As far as our directly owned stores around the world are concerned, as of March 21, only those in Mumbai and Shanghai are open. I would like to point out that the Shanghai store, closed from January 23 to February 23 by national regulations, was initially working by appointment only and now is open to the public. In Italy, on the other hand, stores have been closed since March 10. Then, we gradually closed those in other European countries. On March 20, stores located in London, New York, Washington, Miami and Los Angeles closed, followed by Dubai on March 23. The commercial activity goes on remotely, with maximum availability and all the tools offered by digital technologies.

Discover also #Designgoeson: How China is recovering

Discover also #Designgoeson: Roberto Gavazzi and Boffi | De Padova, the health emergency and international markets

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Details of manufacturing process, Poltrona Frau

The health emergency and the Salone del Mobile di Milano

I think that right now, talking about the Salone del Mobile, how and when it will be held, is not a priority, either for us or for other companies in the sector. Since the beginning of the emergency, Poltrona Frau has expressed doubts about holding the Salone in 2020, also because the Salone itself would certainly not benefit from a ‘halved’ show, with a limited audience. For this reason, we immediately suggested postponing the Salone del Mobile to 2021. Moreover, in 2021, the Salone del Mobile di Milano will turn sixty and this anniversary should be celebrated in grand style. With the current situation, we see it dangerously wavering, also because safety conditions are beginning to fail.

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Let it be sofa, by Ludovica and Roberto Palomba for Poltrona Frau

The Covid-19 crisis: an opportunity to rethink one’s strategies

It is not easy to predict the repercussions of this crisis on Italian exports, even because it will not have the same impact on everyone. Companies with a widespread presence abroad will more easily overcome a possible absence of the Salone del Mobile. For Milan and Italy, in terms of satellite activities, it will be a serious loss, of course. However, for the furniture market in the narrow sense, this crisis may be an opportunity to start reflecting on the distribution and communication model.

Discover also #Designgoeson: Roberto Gavazzi and Boffi | De Padova, the health emergency and international markets

Discover also #Designgoeson: How China is recovering

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Details of manufacturing process, Poltrona Frau

It is natural that a product like a sofa or a table needs a physical presence; virtual presence helps, but it cannot replace contact. However, we may start thinking that, if people cannot visit the fair, we can bring the products to the public, in different countries around the world. Therefore, it could be an opportunity to start reshaping one’s international promotion strategies.

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Let it be sofa, by Ludovica and Roberto Palomba for Poltrona Frau

To conclude, the systemic crisis of 2008 became a drive for change for many industrial and communication dynamics. Similarly, the Covid-19 health emergency could drive another important transformation, which cannot be outlined yet, but must be taken into account. First of all, we can consider that the 2008 crisis lasted until 2012/2013, which gives us some temporal indications. Moreover, it is likely that this compulsory stop will lead us to a greater awareness that Earth’s resources are scarce and we must learn how to manage them responsibly. Therefore, we continue to work, knowing that difficult times await us, and we will have to draw positive aspects for change from them.

Read also #Designgoeson: Filippo Santambrogio, Viva Porte and China

Read also #Designgoeson: Massimiliano Messina and Flou, design and Covid-19

 


#Designgoeson: How China is recovering

#Designgoeson: how to go on after the Covid-19 health emergency. We have interviewed Gabi Peretto, architect, designer and entrepreneur who has been living in Guangzhou, China, for several years

What's the situation in Guangzhou?

Guangdong, the province whose capital is Guangzhou, is China’s second worst-affected region by Covid-19, following Hubei and Wuhan. While in Wuhan they really shut down any business for over two months, here in Guangdong the total closure lasted just under a month, including the two weeks of Chinese New Year holidays. During that month, schools, universities, offices, factories, and all businesses except those related with food and essential needs were closed; public transportation never stopped completely, working hours were reduced but it still worked. Since the beginning of March, infections have been increasingly rare in Guangzhou, and businesses have been reopening.

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Gabi Peretto with two collaborators

Companies reopened, last week (the week before March 18, ed.) they called off-site employees back, and, despite many difficulties, they are resuming activities. Mandatory safety measures, however, are still massive. Every condominium and every productive activity must appoint a health and safety director, who takes people’s temperature when they enter and leave the building. If it turns out that you have a fever, you cannot enter the house, and the Health Officers immediately put you in quarantine in isolation. Bars and restaurants are open, but you have to respect the mandatory safety distance; even many stores and businesses such as hairdresser salons have reopened their doors, but they work very little because people are still afraid. Basically, more than 60% of the activities are open, all construction sites are working, but it will take some time for things to get back to normal. Not too much, anyway. Personally, I think that China will put a lot of effort to get their consumption levels back on track as soon as possible.

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Lamps from the Gabi Peretto Milano collection

Read also #Designgoeson: Filippo Santambrogio, Viva Porte and China

Read also #Designgoeson: Massimiliano Messina and Flou, design and Covid-19

China, Guangdong and furniture: what is the current situation?

There are considerable differences from one company to another, depending on the kind of products, supply and distribution chains. I deal with two companies, one with my own production, the Gabi Peretto Milano collection, and one with production for third parties, for large-scale distribution. Among our clients in the large-scale distribution sector are chains such as Maison du Monde and Coin Casa. We should keep in mind that, for giants like Maison du Monde, we are already working on the collections for 2022, so we have not experienced serious production stops. We have had a few orders cancelled, but in general we continue to work. Some colleagues who, like us, used to work only with international markets, are now considering focusing more on the Chinese market, which means working with stores more, therefore with smaller quantities of products and a different distribution model. Which means also investing much more in online shops and reshaping logistics. Currently, the most affected by this situation are freelance designers and independent design studios, which are not linked to any company, neither Chinese nor Italian.

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So you notice signs of recovery in China. How long will it take?

Here in China everything is resuming, though slowly. But we have the impression that it will accelerate in a very short time, within a month or two. As to Europe, it is really hard to make predictions. It is possible that China, and Asia in general, will be heading towards a new economic boom, which will imply a considerable reduction in the distance between Eastern and Western economies (or even the definitive overtaking of the East over the West). But we have to wait and see what will actually happen. All in all, the Eastern boom in the long term may also be positive and represent a profitable opportunity for Made in Italy. We will see in a few months, but now Europe has more pressing problems to solve.

Discover also #Designgoeson: Roberto Gavazzi and Boffi | De Padova, the health emergency and international markets


#Designgoeson: Filippo Santambrogio, Viva Porte and China

#Designgoeson: Designdiffusion.com talks with Filippo Santambrogio, CEO of Viva, about the health emergency, online communication and China

A story that opens up different perspectives for the future, in relation to the current global crisis. Viva, a company based in Brianza, reached a distribution agreement with Casa Jolie, in China, last March 10th, in the middle of the Covid-19 health emergency. We have talked about this agreement and future beyond the crisis with Filippo Santambrogio.

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How did you manage to sign such a positive agreement in the middle of the Covid-19 health emergency?

The agreement with Casa Jolie is the last step of a process begun a long time ago. Of course, new technologies are of great help today. Thanks to the technological platforms that we have implemented for several years now, we can constantly communicate with the world, and we have been able to keep working from home, with no interruption. The commercial structure was already designed for remote work and advice, so we have just enhanced the platform.

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Viva has a strong international vocation. In your opinion, how will the health emergency affect your exports?

We are implementing all the forms of communication offered by the new technologies to keep contacts and support alive. Thanks to smart working and the way our work is organized, which allows us to easily comply with health regulations, we are still working. Also because not all countries have stopped working; there are some areas where everything is still working and clients are waiting for our products. After all, 70% of our turnover comes from exports.

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Read also Glory Casa, the home of made in Italy in China

Viva Porte, travels and fairs: what future awaits us?

The travel ban did not prevent you from signing a distribution agreement in China. Do you think that the Chinese market will recover soon?

China has resumed economic activities for a couple of weeks. Very slowly and with caution, of course, but almost all shops have reopened, and bars and restaurants can open in accordance with the rules, etc. China is a large country with a very interesting potential market; in the long term it will prove to be an excellent investment and an excellent market for Made in Italy.

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Don't you think that travel restrictions will affect this development?

Surely many things will have to be reconsidered. Online communication will be extremely helpful. Without remote communication, we could not have signed the distribution agreement with Casa Jolie. We are considering also further communication activities we are working on. For this year, almost all the important fairs have been rescheduled, and many have been cancelled and postponed to next year, so we need to come up with something new.

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However, the big question now is what will happen to trade fairs in the medium- to long-term period. Can we really do without them? I'm not so sure. While it is true that many procedures can be simplified and often do not need physical contact, I think that fairs, touching and seeing a product, cannot be replaced. And human contact will be necessary as well. It is hard to imagine that we can do without it.


#Designgoeson: Roberto Gavazzi and Boffi|De Padova

#Designgoeson: Designdiffusion.com talks with Roberto Gavazzi, CEO of Boffi|De Padova, about smart working and the opportunities it offers

During the health emergency that is currently affecting Italy, we ask Italian companies what are their strategies to overcome the crisis avoiding excessive repercussions.

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Roberto Gavazzi. Ph: Tommaso Sartori

Roberto Gavazzi, CEO of Boffi-De Padova-MA/U and Adl: "Are your companies working right now?"

At present, our companies are still producing. This is possible for several reasons connected to our processing cycles and strategies. As far as production is concerned, we have orders guaranteed for at least two and a half months, and we are trying to fulfill them. We have adapted the plants in compliance with the safety regulations of this health emergency and we are working as usual.

Read also Boffi at Salone del Mobile 2019

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Boffi-De Padova-Ma/U Studio stand, Salone del Mobile 2019. Ph: Tommaso Sartori

The surprise comes from our offices. We have managed to implement smart and remote working for about 80-85 people out of 100 across various departments. Using popular platforms, such as Skype, Face Time or Houseparty, we can make video calls with groups of up to 8-10 people, and all operations go on regularly. We have even realized that some communication flows can be controlled better in this way. So much so that, for some areas, we may consider whether to continue with modes of this kind, at least partially. Also because organizing the whole system has been neither difficult nor expensive.

The crisis and Italian exports

Exports will be much penalized of course, but it all depends on the spread of the disease in the various countries. If only Italy were to close, it would be heavily penalized, of course. On the contrary, if all the countries in the world close, which is what is happening, the risk of losing market share will be greatly reduced. It is important that no conditions of inefficiency are created, which would make the situation even more complicated. For example, since we closed before other countries, we should be careful to reopen when other countries reopen and not to be late. Hoping that there are no further problems in the supply chain.

Boffi, for example, can keep working because suppliers are working and employees are fine. If some suppliers close or the company has to close because someone is sick, production will stop. These are all variables that can have a positive or negative impact on a complicated situation that is likely to last over time. The resolution will not be quick: a worldwide stop in consumptions for a month or longer will doubtlessly have heavy repercussions.

The Salone del Mobile and the health emergency

I think that it is quite unlikely for the Salone del Mobile to be held in 2020. Let’s assume that Italy gets out of the emergency by the end of April and that other European countries follow: by May we could return to a more or less normal life. Then, we would have just a month to get ready for such an important fair. And we should not forget that companies will be experiencing financial difficulties and visitors from afar should start booking next month. Of course, I hope I am wrong, but that seems a long way off.

What impact could a year without the Salone have on furniture exports?

The Salone del Mobile is very important, but we must also consider that we are going to face at least three months of serious difficulties. Moreover, we do not know what will happen after getting out of the emergency. Will everything resume immediately? Or will it be a gradual process? And how fast? There are so many and so important unknown variables that the Salone del Mobile may even take a back seat. For many companies, the main problem will be how to deal with a drop in revenue by up to 30%, and we do not know if it will be possible to make an investment like the Salone del Mobile di Milano.

Discover also the Salone del Mobile and temporary architectures

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Boffi-De Padova-Ma/U Studio stand, Salone del Mobile 2019. Ph: Tommaso Sartori

However, I don't want to sound too pessimistic. In fact, we are currently receiving orders from China and Asia, and, even if they are not so many, we are still working. Businesses in China are reopening, and our stores can work easily since there is no risk of large crowds, so they will probably get back to work. Moreover, if the world resulting from the Covid-19 crisis were more selective, there might be some benefits for those offering real quality. But it will take time, it is too soon to make realistic predictions now.


#Designgoeson: Massimiliano Messina and Flou

#Designgoeson: Designdiffusion.com talks with Massimiliano Messina, President of Flou, about the health emergency, the furniture industry, and the Salone del Mobile

During the Covid-19 health emergency, which is currently affecting Italy, we ask Italian companies what are their strategies to overcome the crisis avoiding excessive repercussions.

Massimiliano Messina, President of Flou, three weeks after the start of the emergency, what is the situation in your company?

Today [March 13, editor’s note] the company is still working. Italy is actually locked down, so we are not receiving new orders, but we still have orders to process abroad. In recent weeks, we have gradually adapted to the standards required by the health emergency, and production has been running smoothly. In some departments of the company, in the offices, we have used holidays and special leaves to let employees stay at home. As to production departments, we have taken all necessary measures to ensure that employees work safely. Thanks to this organization, we have not implemented smart working yet. Once the current production is finished, we will close for as long as necessary, and wait to see what happens. This disease is moving quite randomly; many foreign countries are continuing with their regular routine, others have almost completely stopped, so we need to see how the situation evolves.

Made in Italy exports and the health crisis

How much will this crisis affect exports of made in Italy products, a fundamental aspect for companies like Flou?

I think that it is currently impossible to make predictions. It is difficult to make predictions over a one-week period and no one would dare to predict what will happen in three months. Covid-19 outbreaks are moving around the world, but they do not follow a regular path. While activities are resuming in China, and in some regions they are already at full speed, the USA has just started to apply containment measures, and European countries are now entering the most serious phase. We hope that the crisis continues to spread unevenly; in this way, countries will not close all together and it will be possible to work. But it is these really difficult to predict. All we know is that this year will be very difficult, and I wonder when we will really get out of this crisis.

Read also A tailor-made sleeping experience by Flou

Salone del Mobile di Milano

Do you think that the Salone del Mobile will be held this year or that it is in question?

Even in this case, we cannot make certain predictions, but we need to analyze the situation very calmly and earnestly. We can hypothesize that we will be out of the emergency by May and that we will have time to get ready for the Salone. However, at that time, there will be countries where the emergency has already finished, countries where it has not started yet, and countries of which we know nothing. From a sanitary point of view, can we really afford such a high traffic of people, immediately after the health crisis?

Discover also Flou at the Salone del Mobile 2019

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Ashaa lamps, by Stefano Bigi for Natevo/Flou

If it were not possible to hold the Salone del Mobile, would there be a way to replace it with other communication activities?

If, for several reasons, there is no Salone del Mobile in 2020, we will have to invest more in communications, also trying to come up with new ideas. But we cannot deny that, for a company in our sector, skipping the Salone del Mobile di Milano will have serious consequences. The Salone del Mobile di Milano is the jewel in the crown for Italy as a system. Not only for the exhibition itself, but also for all its satellite activities. We participate also in the Salone del Mobile in Moscow and Shanghai, which of course are important events, but in Milan we can always establish new contacts. Therefore, with great pragmatism, we must get ready for the worst hypotheses, but the only thing that could replace the Salone del Mobile di Milano 2020 is the Salone del Mobile di Milano 2021. [Txt Roberta Mutti]

Discover Salone del Mobile 2019


Salone del Mobile 2020: final dates by April

Update on March 11, 2020: the Salone del Mobile is currently scheduled from 16 to 21 June 2020. A final decision is expected early April 2020

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Living Nature exhibition, Salone del Mobile 2018

Due to the serious health emergency affecting Italy, following the Covid-19 epidemic, the Salone del Mobile.Milano has been rescheduled from 16 to 21 June 2020. However, given the ongoing nature of the emergency, the Board of Directors reserves the right to review the situation again in early April and take a final decision. All health and safety issues will have to be considered, in agreement with the authorities. In addition, the Salone del Mobile.Milano is studying a coordination strategy with other important events in June, Pitti Uomo in Florence and Art Basel and Design Miami/Basel in Basel.

The 59th edition of the Salone del Mobile.Milano

Salone del Mobile 2020 will be held in Milan from 16 to 21 June, new dates due to the coronavirus outbreak. The 59th edition will have to face the international crisis caused by the coronavirus in China, but the Salone del Mobile di Milano has developed a special relationship with the city that has always hosted it and its very nature is based on this connection. Since 2018, the Salone del Mobile has created a real Manifesto containing the key words that define it: Emotion, Enterprise, Quality, Design, Networking, Young People, Communication, Culture, Milan at the centre. In 2019, the Manifesto added Ingenuity to its keywords. In 2020, Beauty has joined this list.

Discover also the Salone del Mobile 2019

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Closing party Salone del Mobile 2019

It has never been easy to define the Salone del Mobile di Milano. Born in 1961 as a furniture fair, also to promote exports, the Salone del Mobile has always been focused on the cultural aspects of the show. Already in 1965, a large exhibition space was dedicated to shows with no commercial end, just to spread the value of design. And, since the 1970s, companies have invested heavily in exhibition design, creating a culture of exhibition design as temporary architecture.

Read also Temporary architectures: the booths of the Salone del Mobile

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Boffi De Padova booth at S.Project, Salone del Mobile.Milano 2019

Milan Design Week and Fuorisalone

Over the years, the Salone del Mobile has grown into the world’s leading lifestyle event, also thanks to the Fuorisalone, the set of collateral events held in Milan during the Salone. That’s how the Milano Design Week was born, an event that attracts over 400,000 people every year. 400,000 people that sleep, eat, move, engaging over 23,000 local businesses in their daily activities. Salone, Fuorisalone, Milano Design Week have, thus, become complementary to the city, an essential part of Milan’s yearly cultural and tourist offer. Moreover, the pavilions of Rho Fieramilano, are well connected to the center of Milan and, thanks to high speed trains, to the cities of Turin and Bologna.

Read also DDN Hub, the Fuorisalone DDN event

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Closing party Salone del Mobile 2019

The Salone del Mobile 2020

For the 2020 edition, the Salone adds the word Beauty to its Manifesto. Beauty is an added value to a trade fair that showcases quality and excellence, a unique supply chain that can be found only in the Brianza region, the most creative district in the world. Beauty belongs to the Italian tradition and, following Ingenuity, rightfully enters the group of words describing high-end made in Italy production.

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Closing party Salone del Mobile 2019

The next edition of the Salone del Mobile.Milano will be held from 16 to 21 June 2020, hosting over 2,200 exhibitors, including Salone del Mobile, Eurocucina, FTK and SaloneSatellite. 600 young designers will take part in the SaloneSatellite, while the foreign companies taking part in the Salone del Mobile 2020 will exceed 25%. Seven events will take place during the Salone del Mobile, each one with its peculiarities.

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SaloneSatellite 2019

In 2020, kitchens on display

During the Salone del Mobile.Milano, the pavilions of Rho Fieramilano will host the International Furnishing Accessories Exhibition and Workplace 3.0, with its pavilions arranged into three style categories – Classic, Design and xLux. In 2020 kitchens are back with Eurocucina and FTKTechnology for the Kitchen, dedicated to appliances, and International Bathroom Exhibition, with all the novelties in the bathroom sector. Finally, following the success of the first edition, also S.Project, the space dedicated to interior design, will be back.

Read also Eurocucina 2018

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Shape kitchen by Poliform, at Eurocucina 2018

The Salone del Mobile 2020 and the city

The Mayor of Milan, announcing the change of dates

Discover also DDN HUB; the DDN Fuorisalone event
Discover also the Speronari Suites in Milan
 


Cortina Design Weekend: from 10 to 12 July 2020

Cortina for US, in collaboration with the Municipality of Cortina, organizes an event for design professionals and enthusiasts

The association Cortina for US, in collaboration with the Municipality of Cortina d'Ampezzo, organizes the Cortina Design Weekend, a three-day event dedicated to local design and sustainability.

This event, originally scheduled for April, has been postponed to 10-12 July 2020 due to the Covid-19 emergency.

The theme of the first edition of the Cortina Design Weekend is The Woods, from Natural Object to Design Object. This theme celebrates the 30th anniversary of the Dolomites Natural Park. Several installations, displayed on the main street of Cortina, in hotel lounges and shop windows, will represent an ideal connection with the Salone del Mobile di Milano. Moreover, the Cortina Design Weekend will highlight the link between Milan and Cortina, which will jointly organize the 2026 Winter Olympics.

Also the conference at the Eden cinema has been confirmed for July. Professionals will exchange views on architecture and sustainability, and wood as a key material.

The conference, valid for obtaining professional training credits, will be attended by architects Giovanni La Varra, from Barreca - La Varra, Massimo Iosa Ghini, and Leonardo Cavalli, from One Works. Internationally renowned architects will talk with representatives of the ‘Regole’ and the Park of the Ampezzo Dolomites, as well as architects from Cortina (Studio Bernardi, Studio Gellner), and representatives of partner companies.

Another part of the conference will be dedicated to young architects and craftsmen from Cortina and their experiences. The conference will be moderated by Alessandro Sallusti, editor-in-chief of Il Giornale, media partner of the Cortina Design Weekend along with DDN - Design Diffusion News.