DDN 271

If you say the word design, you immediately think of an object. Design par excellence refers to an armchair or a car. Nonetheless, we have to admit that, in recent decades, this term has also deeply involved other sectors, such as food, which were unusual in the past, and now talked about by everyone. ‘Web design’ is another very common term. Unfortunately, graphic design is rarely mentioned. In this DDN issue, you will find an in-depth analysis on the countries of Northern Europe and on Bob Noorda, who was the first to bring a model for graphic design to Italy from Holland – the focus of our Design Stories is on him. His profound knowledge of shapes and colors and his unique processing ability resulted in the creation of expressive systems that have become a clear and universal language. Consider the signage designed for the Milan Subway or the one, designed together with Massimo Vignelli, for the NYC Subway: a set of distinctive elements that can be quickly understood, not only by the inhabitants of the metropolis, but also by visitors from the same country or other countries. We are surrounded by logos we read everywhere, by websites we visit, by brochures given to us … and it happens to everyone that we cannot read a logo or do not understand how to browse and find it difficult to gather information. We do these things evens dozens of times a day – just think of a walk on a commercial street. A graphic designer should know that human beings need a tenth of a second to process an image, and that their choices must be able to catch the user’s attention by communicating information very quickly, but also – why not – an emotion.