History of Fuorisalone (Milan Design Week)

EDITORIAL

The book “Storia del Fuorisalone” (History of Milan Design Week), tells the story of the first 40 years of the event that contributed to change the aspect of different areas of Milan. Written by Roberta Mutti and published by DDN-Design Diffusion World, the book focuses on the key players in this story, the people who helped build it. There are many prominent figures from these years. The entrepreneurs who organized the events, the designers, the journalists who came from worldwide, the emerging public relations agencies. And, of course, the public that participated, a professional public that helped spread the fame of Fuorisalone and Milan Design Week around the world.

The book retraces the events’ chronology while identifying several recurring themes that emerged over the years. Communication, socialization, urban regeneration, the relationship with the territory and the citizens. Without neglecting the relationship with the Salone del Mobile and with furniture, with the big extra-sector corporations arrived in recent years, and their influence on the transformation that the Fuorisalone has undergone since the mid-2000s.